Salesforce

AUGUST 15, 2024

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. Automation is one key advantage of AI-powered tools.

Product 89

Product E-commerce CRM A/B testing 89

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., cart abandonment, product views) to re-engage customers at critical moments in their journey.

Customers 115

Customers A/B testing B2C Cross-sell 115

ClickFunnels

JUNE 5, 2025

This flexibility is especially important if you’re launching a new campaign on a tight schedule. That real-time feedback is invaluable, especially when getting a campaign live quickly. A/B Testing— Improve performance by experimenting with different headlines, images, or layouts. That’s not just efficient.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing? How does email A/B testing work? Which image is best?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

Martech

FEBRUARY 24, 2025

This capability is crucial for understanding customer behavior, market trends and campaign performance. Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics.

A/B testing 122

A/B testing Campaign Technique Presentation 122

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You also can use GenAI in your A/B testing. Qualities of the product (affordable, pretty, comfortable and stylish). In the second part, we’ll see how the LLM responded.

A/B testing 138

A/B testing Retail Campaign Price 138

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. You offer the potential customer your least expensive and least valuable product. Want to make more sales? What is Lead generation?

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

ClickFunnels

JANUARY 18, 2023

The post 10 Ways To Create A Killer Landing Page For ClickBank Products appeared first on ClickFunnels. This is especially true if you are a beginner because it allows you to learn digital marketing by selling someone else’s products. You can find proven affiliate products for pretty much any niche imaginable there.

Product 246

Product A/B testing Lead generation Niche 246

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Regularly testing usability to inform design improvements. Conducting A/B tests to refine open rates, engagement and conversions.

A/B testing 114

A/B testing UX CRM Strategize 114

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Test and refine your email strategy.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

DECEMBER 12, 2024

If you exceed 160 characters, your SSP will charge this as two texts, which can add up quickly when you send frequent SMS campaigns. Having just 160 characters at your disposal requires creative thinking, especially if your campaign has a lot of info to convey. The same goes for sending days.

A/B testing 114

A/B testing Campaign Legal Launch 114

Martech

JULY 11, 2024

Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns. This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations.

A/B testing 102

A/B testing Niche CRM Price 102

Sales Pop!

JANUARY 27, 2022

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Besides, you can use automation to do the following: Create drip campaigns. Test subject lines. Use email marketing automation tools.

Technique 246

Technique A/B testing Campaign Promote 246

Salesforce

JULY 18, 2024

Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities.

A/B testing 98

A/B testing Retail CRM Cross-sell 98

Martech

APRIL 11, 2025

Track and report on campaign goals more effectively. AI-powered A/B testing for landing pages. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish.

A/B testing 101

A/B testing Campaign Contact Service 101

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 117

A/B testing Campaign Retail Angle 117

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing 96

A/B testing CTR Conversion Clients 96

Sales Pop!

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. Creating a Sales Funnel.

A/B testing 243

A/B testing Campaign Education Presentation 243

Martech

OCTOBER 18, 2024

Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. Target audience descriptions.

Entertainment 134

Entertainment A/B testing Campaign Start-ups 134

Martech

DECEMBER 9, 2024

It addresses their concerns quickly and helps customers find the products and solutions they need. How often is your chatbot used and how often does that path lead to product page visits, sales demos or downloads? What have you learned from A/B testing at scale? creating five variations of an asset for testing).

A/B testing 117

A/B testing Gaming CRM Technology 117

Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Whats the real goal of your campaign?

Campaign 64

Campaign CTR SQL A/B testing 64

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. Test variations: Employ A/B testing to find what works best. What made this email stand out?

Campaign 120

Campaign A/B testing Sports Retail 120

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment).

Cross-sell 111

Cross-sell Customers UX A/B testing 111

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

OCTOBER 23, 2024

With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. Allowing for data-driven decisions (40%).

A/B testing 121

A/B testing Engineering Campaign Start-ups 121

Sales Pop!

MARCH 12, 2025

Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed. Performance optimizations are ensured through continuous A/B testing of content formats, course structure, and calls to action. Your audience will not enjoy learning if that is the case.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Focus more on creative production and personalization. Refine campaign budget allocation to serve campaign goals.

Campaign 109

Campaign A/B testing Conversion Launch 109

Martech

MARCH 24, 2025

Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact. Intelligent A/B testing Traditional A/B testing takes time and manual effort. Hype or game-changer?

Gaming 113

Gaming A/B testing Campaign CRM 113

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers.

A/B testing 70

A/B testing Retail Campaign Growth 70

Search Engine Land

FEBRUARY 14, 2024

With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. With this knowledge, the brand can personalize its content, focusing on yoga-related products and tips, thereby striking a chord with its target audience. Take Coca-Cola, for example.

Campaign 108

Campaign A/B testing Objectives and Key Results Appointment 108

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Positioning. Target audience.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Sales Pop!

NOVEMBER 18, 2021

Our product approach has so revolutionized backend administration that a full-time administrator is no longer required. On top of that, a quiz gives you the opportunity to give highly-personalized advice, with results and product offerings that perfectly suit their needs. Email signature marketing and branding campaign platform.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Martech

FEBRUARY 11, 2025

In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns. Don’t do anything that could damage trust in your brand, company, products or services. Test multiple biases strategically within a holistic testing framework.

A/B testing 119

A/B testing Trust Campaign Clients 119

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Product marketing Role: Define the positioning and messaging of products or services. Improve product adoption among new users by 20%.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Id” or “Ecomm_prodid” are the big ones here and need to be getting hits.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100