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3 common B2B SEO mistakes sabotaging cost per lead

Search Engine Land

While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), you’re unlikely to significantly control or bring down the ROI over the long-term (as CPCs continued to get bid up by your competitors). Now let’s add this problem to the last one.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

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The Ins and Outs of Facebook Landing Pages

Hubspot

If you're like me, your answer is probably up in the dozens. I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started. Preview and test your page.

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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Start with manual bidding. Start low and conservative, then work your way up as you collect data—it’s the easiest way to make sure you aren’t getting caught with the highest CPC in your industry. I’m in love with A/B testing (like, in love). But with A/B testing , you need to minimize variables.

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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Each headline can use up to 30 characters, as compared to the prior format of one headline with 25 characters. Display URL and Path Fields (Shown in Green). When creating ETAs, the final URL has to be entered first (above the headlines) and the display URL is created automatically based on that.

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How to Conduct a Technical SEO Audit

ConversionXL

Neglect them, and you run the risk of pages not showing up in SERPs. It’s all about helping Google understand your website better so that pages show up for the right searches. Alternatively, you can use Semrush’s Site Audit Tool (free for up to 100 pages) or Ahrefs Site Audit tool. 301: Permanent redirect.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

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