3 common B2B SEO mistakes sabotaging cost per lead
Search Engine Land
MAY 28, 2024
While you might be able to improve ad spend optimization over the short-term (A/B testing creatives, graphics, audiences, placements, timing, etc.), you’re unlikely to significantly control or bring down the ROI over the long-term (as CPCs continued to get bid up by your competitors). Now let’s add this problem to the last one.
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