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A/B Testing in Action: 3 Real-Life Marketing Experiments

Hubspot

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? Start your optimization process with an offer test. A/B Testing: Landing Pages.

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A Complete Guide to YouTube Analytics

ConversionXL

But you can also accumulate significant exposure and revenue through an organic YouTube strategy. Best practice is to start with organic, understand what techniques work for your content, then boost with paid. . YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

CTR 134
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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

To consider what ad fatigue is, let's start with an example. Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. Fewer Impressions. Rotate your ads frequently.

CTR 101
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6 Effective Ways to Use Video in Your Email Marketing

Hubspot

This morning, as usual, I started my day by checking my emails. While this process doesn't usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile.

CTR 101
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Top 10 Most Read Articles of 2017

ConversionXL

Starting from the 10th and moving to the number 1 spot. #10 In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. 7 Do Review Stars on Google Help Click-Through Rate? What kind of improvement in CTR can we get from including review stars in search engine results, if any?

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Call To Action In Writing: 7 Powerful Examples

ConversionXL

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Consider the CTA “Sign up now” on a SaaS product landing page.

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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Each headline can use up to 30 characters, as compared to the prior format of one headline with 25 characters. There are two optional path fields available to extend the display URL by up to 15 characters each. This is because, while you’re allowed up to 30 characters, Google determines ad display based on pixel-count.