Salesforce

MAY 3, 2024

That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? For example, when a shopper visits a product listing page , you want them to add items to their cart. The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

ConversionXL

JANUARY 22, 2015

A while ago I was working on a major CRO project for a large e-commerce client. During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. So I was reasonably certain that my lifts were in fact real.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

SEPTEMBER 24, 2015

Here’s an uncomfortable truth about conversion rate optimization: lots of people are running bad tests without even knowing it. It’s how many visitors or conversions you need in your test. You don’t stop when you have 95% confidence, you stop when you have enough traffic / conversions for valid results. 100th time?

A/B testing 111

A/B testing Represent E-commerce Gaming 111

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. What about the middle?

A/B testing 97

A/B testing E-commerce UX Retail 97

Hubspot

MARCH 27, 2023

Now, e-commerce is booming and here to stay. When we think about online selling, we usually think about selling products like clothing or electronics. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 86

Service Sell E-commerce A/B testing 86

ConversionXL

SEPTEMBER 16, 2020

With copy, you have a chance to slip up on every homepage , product page , or ad. Copy is a bridge between your product and your customers. While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. A/B testing copy has limitations, too.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ConversionXL

MARCH 22, 2013

Mashable named 2013 “The Year of Responsive Design” But is responsive web design actually the answer to boosting mobile conversions? Webundies.com announced 2012 mobile commerce sales of $168,000, accounting for 5.4% The effect of responsive design on mobile conversions. of total sales. Build a dedicated mobile web.

Conversion 115

Conversion E-commerce A/B testing Follow-up 115

ConversionXL

NOVEMBER 3, 2015

Most product copy is awful. Product copy seems like such a minor thing in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, excellent product copy is a great way to sprinkle brand personality in a place that most people don’t expect it. Or worse, non-existent.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

MAY 8, 2017

Most product descriptions are awful. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. In fact, some companies do product copy so well that it’s almost a feature of the product itself. Substantially.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

Hubspot

APRIL 25, 2019

In today’s e-commerce universe, Amazon is a behemoth.We They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site).

E-commerce 99

E-commerce Price Real Estate Engineering 99

SaaStr

FEBRUARY 13, 2024

The other thing early companies don’t have is data around things like conversion rates by industry and persona and revenue contribution by different categories. Over time, as you learn about personas, conversions, types of companies and revenue, etc, you might consider shifting to the further-down-the-funnel metric.

E-commerce 68

E-commerce Networking A/B testing GTM 68

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Symptoms – which symptoms does your product solve? Build a business case around conversion optimization. 7 Basic Plots on Wikipedia ). performance.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

APRIL 10, 2018

The m-commerce share of total e-commerce spending continues to grow at a steady pace. From conversations with customers, support emails we receive and general feedback we can see that converting smartphone visitors into leads proves continuously challenging. Network speed plays a huge role in lower conversions.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

OCTOBER 17, 2012

These seven email remarketing tactics are based on proven campaigns that increase your conversions. That’s where this killer tactic comes in: distill the top three questions your customers have about your product before they buy. I noticed you look at our product yesterday. Q: Why would I use your product? It’s risk free!

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. For most websites, the biggest barrier to CRO lies it one of its most fundamental commandments: thou shall test. seconds to 2.9 How to Load Fast.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

ConversionXL

MAY 15, 2018

This is a question that — as customers — we instinctively, unconsciously ask ourselves every single time we think about buying a new product. Once you have this critical information, picking and choosing which product and brand attributes you should talk about with your customers becomes trivial. free answer to this question.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

MARCH 10, 2016

Can you still run A/B tests? But sometimes you can still test. While it’s easier to test when you have a million visitors a month and a thousand sales a day, that’s a luxury not a lot of small businesses and startups experience. First, here’s the initial shopping cart page: Conversion Research and Finding The Problems.

A/B testing 77

A/B testing E-commerce Trust Conversion 77

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Where your product or service fits into the market. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

MARCH 26, 2014

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas.

Conversion 131

Conversion Healthcare E-commerce Networking 131

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. This will help you to understand what they value about your product and how best to communicate it.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Product type. Social proof can be a great way to improve your conversion rate.

Customers 133

Customers E-commerce Cross-sell Represent 133

ConversionXL

AUGUST 30, 2016

I have been part of some the best conversion optimization teams in the world, and they seem to have an intuitive sense on how to run the best experiments. Most of the Cialdini principles are pretty straightforward to implement, and in many occasions they will deliver conversion improvement. Outcomes of an user test.

E-commerce 63

E-commerce A/B testing Price Drivers/motivators 63

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Product and marketing teams should be involved.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Sales Hacker

JANUARY 16, 2018

Doing this well and early on will lead to increased conversions, improved financials, and faster product iterations. For example, large online e-commerce platforms use your technology because you help them reduce fraud. Make sure to continuously monitor your campaigns (both email and ad) and A/B test them.

E-commerce 87

E-commerce Lead generation A/B testing Objectives and Key Results 87

ConversionXL

JANUARY 3, 2013

They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Inserting a good call-to-action or relevant content to the end of the webpage can drive up conversions. Having a person convey emotion can have a big impact on conversion rates. Use product photos to boost conversions.

A/B testing 134

A/B testing E-commerce Price Objectives and Key Results 134

Hubspot

JULY 10, 2019

Here are a few examples of B2C companies: An e-commerce company that sells office supplies to remote or self-employed individuals (like Poppin ). On the flip side, Printful not only offers order fulfillment and warehousing to businesses; they also fill e-commerce printing orders for individuals. B2B Marketing Strategies.

B2B 101

B2B B2C E-commerce Drivers/motivators 101

Hubspot

AUGUST 25, 2015

For instance, you could A/B test language around gated content, try different tactics to increase newsletter registrations , or create a series of videos that audiences can pay to access. You can also test offers from affiliate partners to see if you are able to build a scalable, predictable, and steady revenue stream.

A/B testing 69

A/B testing E-commerce Cross-sell Launch 69

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Trust me, this will help you later on when you’re wondering what to test next. What are you using our product for? Why You Should Focus On Clicks Before Conversions. Do you consider any alternatives?

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

JUNE 20, 2016

A recent study by the Department of Commerce found that half of American Internet users are “deterred” from buying things online because of fears over privacy and security. While the Department of Commerce study found 26% of households won’t purchase at all online, 29% were wary about doing so. Image Source.

E-commerce 72

E-commerce Customers Trust Government 72

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. And just A/B testing isn’t enough. Email is anything but dead. So, what does work?

E-commerce 130

E-commerce CTR Price Retail 130

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. Or, you could pay a social media influencer to share images of your products to her already well-established community. Encourage conversation on social media accounts.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. People hate popups, but they increase conversions. Nir Eyal: How to Build Habit-Forming Products. E numerated (quantified, scored, ranked, calculated, “logos”). Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

NOVEMBER 18, 2014

The new emails saw a 111 percent higher conversion rate than existing sales or alerts emails. Users essentially ask for confirmation emails by submitting fresh data when they subscribe, sign up for an event, download an information product or purchase – all of which are potentially key steps in their lifecycle.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

ConversionXL

APRIL 23, 2013

You figure this stuff out through talking to them, user surveys, usability tests and split tests. You really need to understand how your product or service fits in the lives of your customers. Conversions will be at their highest when we offer something they need and want in the way that resonates with them.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product).

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106