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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketers are often A/B testing different strategies to optimize campaigns. Marketing automation also makes it easier to conduct A/B testing: By testing different versions of messages, including email subject lines, calls to action and landing pages, marketers can better understand what resonates best with their audience.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. The reason we are bringing this up is that all that extensive funnel building experience went into our software. Customer relationship management (CRM) integrations with apps like HubSpot and Salesforce. Today it’s at $100M+.

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How To Get Started With Email Segmentation

Salesforce

By grouping your email list properly, you set yourself up for targeting the right people with the right content. There are a few different types of email segmentations to get familiar with as you get started. While it might sound like an oversimplification, one strategy is to start segmenting your list based on data about age groups.

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How to Use AI to Transform Your Email Marketing

Salesforce

With its ability to analyze historical customer engagement patterns – such as open rates, click-through rates, and conversion rates – predictive AI can identify the best moments to send emails to individual recipients. One marketer reported how their A/B testing improved 10x using generative AI in email marketing.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. So if you're not happy with your current marketing analytics solution and its ability to integrate all your marketing data, searching for a new solution is a great place to start. But boy, has that changed. So be empowered, marketers!

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20 Awesome Digital Marketing Strategies To Grow Your Business

ClickFunnels

But with so many different platforms and strategies to choose from, it can be hard to know where to start. So whether you’re just starting out or you’ve been in the game for a while, these tips will help you take your business to the next level. Let Your Customers Find You in Google. Finally, don’t forget about A/B testing.

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10 Sales Email Templates to Escape the Spam Folder

Sales Hacker

That’s why Outreach and REGIE teamed up to create the Cold Email Grader, an easy-to-use tool that allows sales professionals to grade and improve their cold email pitches. The Cold Email Grader uses machine learning to quickly compare and score your cold email copy against millions of real business emails to see how it stacks up.