Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. The hypothesis for the test The prompt aligns with this hypothesis: “Emotional appeals will generate more conversions than social proof.” Content elements.

A/B testing 120

A/B testing Campaign Retail Angle 120

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. Processing.

A/B testing 104

A/B testing Campaign Contact Service 104

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

ClickFunnels

AUGUST 8, 2021

Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc. The reason we are bringing this up is that all that extensive funnel building experience went into our software. We have the results to back that up. We aren’t bringing this up to throw shade on Convertri founders. A/B testing.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

SEPTEMBER 17, 2021

Here are some examples of such assets: Social media following. ” Fortunately, direct marketing copywriters have been A/B testing copy for over a century now, going all the way back to the days of direct response letters sent via snail mail. A/B test all the key elements. YouTube channel. Conversion Rates.

A/B testing 235

A/B testing Sales Conversion Price 235

Martech

SEPTEMBER 16, 2024

Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Field marketing: Enhancing event follow-ups Integrate event management tools with CRM to streamline lead capture and post-event follow-ups.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

ClickFunnels

OCTOBER 26, 2021

Every business in existence has a sales funnel that follows this structure in one way or another. When our co-founders, Russell Brunson and Todd Dickerson, came up with the idea for ClickFunnels in 2014, they both had been selling online using sales funnels for over a decade. Optimize Your Sales Funnel With A/B Testing.

Consult 200

Consult A/B testing Cross-sell Sales 200

Hubspot

APRIL 6, 2020

when you send your follow-up email. That's why we've created this guide — loaded with insider tips and templates, it's here to help you send effective post-networking follow-up emails. The following email templates will help you show your recipients the value you provide and develop meaningful relationships with them.

Follow-up 95

Follow-up Meeting Objectives and Key Results A/B testing 95

ClickFunnels

NOVEMBER 18, 2021

You should know what you’re going to test, why you’re going to test it, and the results you’re hoping to achieve. Look at each part of your lead-gen funnel and identify the following metrics…. Choose the best idea and create your test! Create A/B Test. Once you do, create your test and launch it!

Lead generation 232

Lead generation A/B testing Conversion Click Through Rate 232

Martech

OCTOBER 29, 2024

Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions. This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” Give AI unusual prompts and see what it comes up with.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Martech

MAY 1, 2025

Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. The weird follow-up questions, the cringey attempt at being relatable, the sycophancy dialed up to 11 and the god damn emoji are all unbearable.” Email: Business email address Sign me up!

A/B testing 78

A/B testing Legal Technique Engineering 78

Salesforce

DECEMBER 20, 2024

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

Engineering 69

Engineering A/B testing Campaign Launch 69

ClickFunnels

NOVEMBER 21, 2021

Every successful business in existence has a sales funnel that follows this structure. Now, seven years after the launch, it’s at $100M+ in annual revenue. By that point, you would have built up a lot of trust with them, so they would be much more likely to buy it. Step #5: Create a Follow-Up Email Sequence.

Sales 256

Sales Pitch Niche Lead generation 256

ClickFunnels

SEPTEMBER 21, 2021

We recommend making a list of at least 50+ different places (or to honor the semantics, 100 ) where your dream customers congregate as follows…. Here’s an example from Email Mastery’s Product Launch page…. Here are a few tips to make your launch on Product Hunt a success…. Build an organic following. Cold outreach users.

Lead generation 244

Lead generation B2B Referrals Launch 244

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All these templates have been relentlessly A/B tested.

Gaming 239

Gaming Commission Sales X-functional 239

Hubspot

SEPTEMBER 22, 2011

Sometimes, when looking at a test you’ve conducted on your website or in an email, it can be difficult to tell if the difference in performance actually meant something. By the end of this post, you should have superior knowledge of how to understand your marketing A/B test results and whether they're significant.

A/B testing 57

A/B testing Click Through Rate Campaign Launch 57

ClickFunnels

JUNE 22, 2021

With Google Analytics, you can set up a custom funnel that allows you to track what’s happening in your lead generation funnel. Google Analytics allows you to have up to 5 stages per custom funnel, but you probably only need two for your lead generation funnel (the landing page and the Thank You page). Follow us on Instagram!

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Martech

APRIL 9, 2025

Email: Business email address Sign me up! When every celeb seems to be launching a skincare line or hyping a new tequila brand, it’s hard to know what’s genuine. Use A/B testing, trackable links and promo codes to evaluate effectiveness. Processing. Their secret? Not all audiences are created equal.

Niche 96

Niche A/B testing Campaign Entertainment 96

ClickFunnels

JUNE 23, 2021

Follow us on Instagram! Follow us on Instagram! Follow us on Instagram! Fortunately, online marketers have been A/B testing landing pages for over two decades now, so we know what the best practices are. Create a simple 6-email follow-up sequence. And launch your funnel! …in in just five days.

Lead generation 219

Lead generation Appointment A/B testing Pitch 219

ClickFunnels

NOVEMBER 18, 2021

2 Develop a Product Line That Follows a Logical Progression. 9 texts” offers just nine text message scripts, yet it gets women to sign up to Matthew’s email list. all add up, so people are understandably hesitant to add yet another subscription to their monthly expenses. Come up with ideas for improving the conversion rate.

Price 241

Price Sales A/B testing Pitch 241

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 1 Set Up a Value Ladder Sales Funnel. Follow us on Instagram!

Cross-sell 246

Cross-sell Sales Niche Price 246

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. It was texted extensively over a period of months, constantly being refined, augmented, and tested again.

A/B testing 133

A/B testing Represent Non-Profits Price 133

Salesforce

JANUARY 9, 2025

However, each decision often adds up to the difference between landing a deal or not. Sign up now Thanks, you’re subscribed! Organizations should create onboarding training programs to get each new representative up to speed on the products and processes.

Closing 98

Closing Represent Territory Lead generation 98

ClickFunnels

JULY 5, 2021

Table of Contents Strategy #1 Set Up a Value Ladder Sales Funnel Strategy #2: Build a Popular Blog Strategy #3: Build a Popular YouTube Channel Want Russel To Teach You How To Build Your First Sales Funnel? Strategy #1 Set Up a Value Ladder Sales Funnel. Create a follow-up email sequence where you pitch your product.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

ClickFunnels

JANUARY 26, 2022

For example: Lead magnet: A free video tutorial on how to learn your first pull-up. Frontend product: A video course that teaches fundamental calisthenics skills such as bodyweight squats, hanging leg raises, dips, pushups, pull-ups, etc. Typically, these elements increase the conversion rate, but you still need to A/B test everything!

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Heinz Marketing

MAY 12, 2025

Always-on : Ideal for nurturing, retargeting, inbound programs Time-bound : Best for launches, events, sales pushes, and seasonal offers 9. event promos): 24 weeks Quarterly sales motions : 68 weeks Large-scale launches : 812 weeks 10. What are ideal run times for time-bound campaigns? Short-term pushes (e.g.,

Campaign 65

Campaign CTR SQL A/B testing 65

ConversionXL

SEPTEMBER 16, 2020

With copy, you have a chance to slip up on every homepage , product page , or ad. While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. A/B testing copy has limitations, too.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). So you can start with, say, 5% and throttle up on a weekly basis as bugs are resolved.

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

APRIL 24, 2017

It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. Setting Up Google Optimize.

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

Martech

MAY 8, 2023

This resulted in creating various documentation, including a 70-page document with roadmaps, process recommendations, advice for setting up a center of excellence and reporting instructions. Consider the following areas during this phase: Channel. For email, look at deliverability metrics as the campaign is launching.

A/B testing 122

A/B testing Campaign Clients Referrals 122

Hubspot

JANUARY 16, 2020

Netflix's comedy account is my favorite — it incorporates memes and updates about new stand-up specials, comedy series, and employs user-generated content (UGC) to engage with Netflix followers. For instance, it can tell you whether your audience is made up of travel buffs, cooking enthusiasts, or music lovers.

A/B testing 91

A/B testing Launch Technique Campaign 91

ClickFunnels

DECEMBER 9, 2021

Just make sure to A/B test everything. You can watch the video here: That being said, if you are serious about lead generation, we recommend you to sign up for the challenge and go through all five days. Step #5: Test Your Lead Generation Funnel. Simply set up a small daily budget, then sit back and watch what happens.

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

ClickFunnels

NOVEMBER 25, 2022

There’s something called the Paradox of Choice – the more options you give to someone, the more likely they are to experience analysis paralysis and end up doing nothing. Sign Up for a FREE 14-Day Trial! Use A/B Testing to Increase Your Conversion Rate! Create a simple 6-email follow-up sequence.

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

ConversionXL

JUNE 16, 2022

If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

Martech

JUNE 18, 2024

Following our experimentation with specific AI tools, we have begun implementing AI solutions during these phases, saving time and money and improving our digital advertising campaigns’ overall opportunity for success. Email: Business email address Sign up now Processing.

A/B testing 120

A/B testing Construction Technology Technology 120

ConversionXL

JANUARY 3, 2017

One of the principles we follow at WP Engine is to take an “outward facing mindset.” If a stranger walked up to you on the street, would you let them take a picture of your credit card and promise to mail you a wifi router later? Remember, be nice to future you and make sure your brand campaigns and A/B testing are aligned.

A/B testing 111

A/B testing Campaign Manufacturing Conversion 111