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When To Do Multivariate Tests Instead of A/B/n Tests

ConversionXL

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

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12 A/B Split Testing Mistakes I See Businesses Make All The Time

ConversionXL

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

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Archiving Test Results: How Effective Organizations Do It

ConversionXL

Really, there are two main tangible benefits to archiving old test results. We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. What is high tempo testing? Image Source.

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Why You Should Throw Your Sales Playbook in the Trash (And What to Use Instead)

Sales Hacker

Yet it continues to be the main resource for many organizations. The main reason is that it is often based on anecdotes and myths from one person’s experience. Scientific and Realistic: A/B Testing is The Powerful Weapon That Every Modern Sales Playbook Needs. A/B testing is scientific. They are anecdotal.

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How to Come Up with More Winning Tests Using Data

ConversionXL

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

A/B Testing will become a waste of time and budget. Talyor , CEO and Founder at Pattern89 , says: "The next decade will see the end of A/B testing. Once machine learning predicts the trends before they happen and provides clear guidance for marketers, why waste money to A/B test something that wouldn't work as well?

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This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.

Hubspot

If you''d like to make changes based on user experience, there''s just one main concept you need to keep in mind: Always focus on the wants and needs of your user. Notice some issues in your metrics and have a new idea that you would like to test? 3 Ways to Improve the User Experience of Your Site. 2) Gather some quantitative feedback.