ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Having established this, a third experiment would test new copy and messaging. The results? What is the point of diminishing returns? Image source.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. By undertaking brand tracking studies in customer associations, reBuy discovered that their primary association was ‘price value’. Image source. Brand usage.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

MAY 16, 2018

Relatively recently, conversion optimization specialists have discovered the immense power of experimentation when applied to an online environment in the form of A/B Testing, Usability Testing, and more. It was texted extensively over a period of months, constantly being refined, augmented, and tested again.

A/B testing 133

A/B testing Represent Non-Profits Price 133

Martech

DECEMBER 15, 2022

But 43% of consumers are poised to switch retailers to get better prices. My MarTech colleague Ryan Phelan is not a fan because they can run amok if they’re designed poorly or launched indiscriminately. As part of our creative process, we opted to go beyond A/B testing on basics like subject lines, images and incentives.

Objectives and Key Results 98

Objectives and Key Results Cross-sell A/B testing Promote 98

ConversionXL

JULY 25, 2017

We know in retail that mobile conversion rates significantly lag desktop. And then they visit your home page – which is just a responsive rework of the desktop site, asking to view pricing or start a trial. Why A/B test something if simply adding it for anyone means you have to hire more? Image Source. Image Source.

B2B 92

B2B A/B testing CRM Price 92

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors? Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing.

Conversion 116

Conversion A/B testing Education Launch 116

ConversionXL

JULY 25, 2017

We know in retail that mobile conversion rates significantly lag desktop. And then they visit your home page – which is just a responsive rework of the desktop site, asking to view pricing or start a trial. Why A/B test something if simply adding it for anyone means you have to hire more? Image Source. Image Source.

B2B 77

B2B A/B testing CRM Price 77

SaaStr

APRIL 16, 2023

David Sacks : We’ve launched about September of ’08. Yammer was really launched entirely as a web page product. Jason : When I’m from… pick your company, Dow, and I want to buy 1,000 or 2,000 seats of Slack next year, I’m not going to talk to a sales rep, and I’m going to pay a list price?

Start-ups 135

Start-ups Real Estate Product Networking 135

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. If you keep reading more reviews you’ll see that it’s a recurring theme; bad news for them, but conversion gold if you’re a bathroom retailer too.

Conversion 103

Conversion Retail Manufacturing Niche 103

Hubspot

DECEMBER 3, 2015

Blame it on the economy in which they launched their careers or attribute it to their digitally savvy shopping habits. Just look at these stats for proof: 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. Run an A/B test to see what the impact is.

Retail 46

Retail A/B testing Price Territory 46

Hubspot

JANUARY 7, 2016

For retailers, this means that a potential new customer wanting to purchase, say, a dress, has a lot of distractions in her way before she lands on your site. In an omnichannel world, there is no distinction between retail stores or ecommerce or mobile commerce or social commerce. The Rise of Omnichannel. Let’s take a step back though.

Product 44

Product Retail A/B testing Price 44

ConversionXL

MAY 15, 2018

Pre-launch businesses & startups have special challenges when it comes to pinpointing the right value proposition, due to a lack of traffic & customers to mine messages from. That said, there are still things you can do to make sure your launch copy messaging is relevant and on-point to your prospects. No problem!

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

MAY 29, 2014

Cornerstone Pub & Grill, a restaurant in Vermont had launched a single page, responsive website, so people searching for pub information over Google could see the menu, call the restaurant, and so on. An Example Of Measuring The Customer Journey & Planning For Future Goals. The Results? Conclusion.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

SEPTEMBER 10, 2014

Of course, when the new site launches, everyone’s too busy giving each other high fives and patting themselves on the back, that nobody notices that the new design is a near carbon copy of a major competitor & that we completely neglected to ask existing customers why they liked shopping with us in the first place.

Conversion 112

Conversion User Experience Technique Trust 112

ConversionXL

MAY 29, 2014

Cornerstone Pub & Grill, a restaurant in Vermont had launched a single page, responsive website, so people searching for pub information over Google could see the menu, call the restaurant, and so on. An Example Of Measuring The Customer Journey & Planning For Future Goals. The Results? Conclusion.

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. We ran an A/B test inside a client’s account to show how session regeneration impacts a cart abandonment campaigns performance. The cart abandonment campaign.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

JUNE 2, 2020

Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Differentiating with price is not sustainable. Or session replay tools.

A/B testing 162

A/B testing X-functional Price Gaming 162

Martech

FEBRUARY 25, 2022

For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Target customers.

E-commerce 117

E-commerce B2C Manufacturing CRM 117

ConversionXL

JUNE 19, 2019

Apple increasing iPhone prices). Launch: set the campaign live. Behavior (Friction): User testing is a great way to study behavior. Experience trumps everything (product, price); if you’re not improving your experience, you’re not improving your product. Don’t just implement findings—you need to A/B test first.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90