Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. So, why start from the bottom in B2B? Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. A person who looks it up is in the market to spend money.

B2B 110

B2B Gaming Niche Appointment 110

Lead Fuze

JULY 7, 2023

This knowledge can empower you not only in setting up an effective sales funnel but also in maintaining it efficiently over time at no cost. With its user-friendly interface and versatile features, you can easily build a professional-looking site designed specifically for lead generation. Stay on top of your game.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

Hubspot

JUNE 21, 2019

Hiring an agency or directing your developer's time to fix it are investment-heavy solutions that'll eat up more of your budget and time. Simply set one up, and your site can run smoother and offer features your users want. With the WordPress plugin, you can install it quickly, get started easily, and it's all free to get going.

A/B testing 101

A/B testing X-functional Lead generation UX 101

Hubspot

MARCH 28, 2019

While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy is this formula: The value of your offer -- the cost of giving you their email address = the probability of conversion. Therefore, most of us rely on “lead magnets” - exchanges of value for information.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation?

Lead generation 109

Lead generation Price Campaign Cross-sell 109

CloserIQ

JUNE 6, 2019

A good place to start is three to five personas. Here’s how to start building buyer personas. Start by looking through your database. With this information in hand, you can now start identifying patterns in client responses. Creating buyer personas can take a variety of forms. Step 1: Gather information .

Pitch 94

Pitch A/B testing Clients Sales 94

Hubspot

JULY 21, 2017

We’ve looked at the topic through various lenses, from SEO, to lead generation, to channel-specific implications. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. So, we had two pillars to the experiment, each with its own sub-hypothesis. The SEO Test.

A/B testing 100

A/B testing Lead generation Conversion User Experience 100

Salesmate

MARCH 26, 2021

This article lists the 20 best live chat practices and how they can help you provide an enhanced customer experience. Live chat as a lead generation tool. Live chat can help you generate leads, and that too at 3x more speed. Yes, you read that right! Measure conversation metrics for team performance .

Technique 80

Technique CRM A/B testing Contact 80

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals 129

Referrals Retail Growth Cross-sell 129

Lead Fuze

JUNE 22, 2023

When to Hire a Generalist vs. a Specialist Agency If you’re just starting out with limited resources for various marketing streams, it might be beneficial to hire a generalist agency first and bring in specialists as needed when you grow. That’s a lot of prospective consumers you don’t want to pass up.

E-commerce 40

E-commerce Objectives and Key Results Lead generation Campaign 40

Hubspot

DECEMBER 23, 2022

When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. Looking for a sales prospecting solution, but not sure where to start? That includes sorting by the user’s number of visits, number of page views, location, and company size.

Prospecting 78

Prospecting X-functional CRM Contact 78

ConversionXL

JANUARY 24, 2017

Sure, there are some core skills that seem foundational and everlasting, but year to year there are also some new skills that crop up. It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text.

Conversion 87

Conversion UX A/B testing SQL 87

Hubspot

APRIL 11, 2013

They are the hub of your lead generation efforts, and that''s why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next. Landing pages truly are the hub of your lead generation efforts. 1) Get to the point.

A/B testing 78

A/B testing Lead generation User Experience Conversion 78

ConversionXL

NOVEMBER 9, 2015

For example, if there’s a large drop off in any one step, the goal with tracking micro-conversion is that you can run tests to fix that particular thing. Here’s an example of Amazon’s mobile checkout flow, all leading up to a macro-conversion (purchase): Secondary Actions. Secondary actions are a little different. Image Source.

Conversion 112

Conversion UX CTR User Experience 112

Hubspot

JUNE 16, 2016

The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers. If you really want to scale your blog, start with making a commitment to boosting your blogging frequency. Read on for more ideas, and experiment to see what works best with your audience.

User Experience 53

User Experience A/B testing Start-ups Launch 53

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. The follow-up and additional reviews speak to the consumer’s subconscious mind. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Here’s how to start from scratch. Lead generation sites can expect to double their conversion rates.

UX 111

UX User Experience Non-Profits A/B testing 111

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Determine where you'd like to improve these numbers, and start to think about how you can do so. Plan experiments to test your hypotheses. Experiment until your results are statistically significant. Set achievable goals.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash.

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

OCTOBER 14, 2016

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And once you've found that out, what are the best ways to optimize those pages for leads -- and which tools can help? Let's start with the first question. Which Pages Get the Most Traffic?

A/B testing 78

A/B testing Lead generation Contact Follow-up 78

ConversionXL

AUGUST 10, 2017

In addition, our survey was but a sample of the entire CRO population, so it helps to have some understanding of how our sample is made up. Here’s the distribution of ages: Most of our survey responses came from the United States, but there was a long tail of countries that actually made up a large portion of our responses. Statistics.

Conversion 90

Conversion A/B testing UX Education 90

Hubspot

SEPTEMBER 28, 2018

With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are the easiest way to create web forms, with drag and drop questions, multiple form fields, and different color and structure options. Microsoft Forms.

Contact 101

Contact A/B testing Lead generation CRM 101

ConversionXL

AUGUST 10, 2017

In addition, our survey was but a sample of the entire CRO population, so it helps to have some understanding of how our sample is made up. Here’s the distribution of ages: Most of our survey responses came from the United States, but there was a long tail of countries that actually made up a large portion of our responses. Statistics.

Conversion 63

Conversion A/B testing UX Education 63

Hubspot

SEPTEMBER 12, 2019

Ability to add third-party pixels for A/B testing. To use Instant Experiences, follow these three steps: 1. Start with a design template. Pre-made templates can help you get your Instant Experience campaigns created and published -- fast. Double down on lead generation. More design template options.

Campaign 73

Campaign Lead generation Transportation A/B testing 73

ConversionXL

JUNE 15, 2017

But generally, implementing form design tactics that work more often than not is a good way to get started. It comes from all over the place: business case studies, blog posts, A/B test examples, usability research, eye tracking studies, and more. If you’re just starting with optimization, use them as a baseline.

A/B testing 91

A/B testing User Experience Follow-up Start-ups 91

PandaDoc

APRIL 25, 2023

It collects and stores customer information and data so that your teams can personalize experiences Put simply, the best CRM for sales tracks all activity that happens between your organization and its customers. That means every single interaction, from phone calls, to emails, to purchases, to follow-up interactions on social media.

CRM 52

CRM Pipeline Sales Appointment 52

Hubspot

APRIL 13, 2016

You just set your team’s new lead goals, and you're starting to think about what steps you're going to have to take to achieve them. While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that there's more to be considered.

Growth 49

Growth A/B testing Campaign Lead generation 49

ConversionXL

OCTOBER 31, 2014

However, if you’ve never used any of these features, only experimented with them a little, or aren’t sure you’re using them correctly, you should read on. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. Did not finish signing up.

Start-ups 134

Start-ups Follow-up Conversion Referrals 134

Hubspot

NOVEMBER 11, 2016

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. That's why it's so important to design your website with lead generation top-of-mind. Do you have lead generation CTAs on each of your blog posts? (Do

Lead generation 78

Lead generation Contact Trust A/B testing 78

Hubspot

AUGUST 28, 2013

You start to notice things. I''ve witnessed the launch of poor designs over better-performing designs simply because of the final say from someone higher up. My advice: A/B test different designs, then present those to the executive team so only the best designs are implemented. Little things. 3) "My Website Lacks Flare".

A/B testing 78

A/B testing Launch Engineering User Experience 78

Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. You may often think to yourself, "Ugh. I just can't win.".

Clients 78

Clients Follow-up A/B testing User Experience 78

Hubspot

JUNE 26, 2018

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Lead Nurturing: Delight your customers with content that can help them succeed in their goals. Getting Started with Email Marketing. Create a Way for People to Sign Up.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

JULY 6, 2021

Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. For that reason, they’re a great starting point for advertisers. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. Message ads land straight in users’ inboxes.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. This post will discuss how one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

JULY 5, 2017

A while ago, VWO put out some data that said CTAs were by far the most popular A/B test run on their platform. 30% of tests involved a call to action. This makes sense, especially when you think about how most people learn about conversion rate optimization (namely through case studies where small CTA tweaks lead to huge lifts).

A/B testing 131

A/B testing Start-ups Follow-up Contact 131

ConversionXL

JULY 5, 2017

A while ago, VWO put out some data that said CTAs were by far the most popular A/B test run on their platform. 30% of tests involved a call to action. This makes sense, especially when you think about how most people learn about conversion rate optimization (namely through case studies where small CTA tweaks lead to huge lifts).

A/B testing 115

A/B testing Start-ups Follow-up Contact 115

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). Here a list of nine great sources to get you started.). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 2) Analytics.

Networking 78

Networking Non-Profits Engineering Follow-up 78