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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

How does the user experience on my website stack up to the competition? There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. How does your site's user experience stack up to the competition?

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? We''re All Part of These Experiments. Facebook''s experiment was to figure out whether human emotion was contagious in online social networks. Or Twitter.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Guide users to the offer as quickly as possible. Activate customers quickly by helping them get the most value from your product or service. Establish which incentives users need to refer friends.

Growth 113
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Website Usability Testing: A Must for Boosting Conversions

ConversionXL

User testing gives you direct input on how real users use your site. You may have designed what you believe is the best user experience in the world, but watching real people interact with your site is often a humbling experience. Because you are not your user. Users think differently.

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The Best 18 Online Marketing Tools for Small Businesses

Hubspot

HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. The more accurate data you get from your users, the better your insights can be -- ultimately, surveys are one step in the direction of increasing your conversions. User session recordings.