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How to Write Sales Emails People Want to Read

Highspot

Promotional Emails Promotional email campaigns highlight a special offer. It’s essential to know what makes your product or service stand out. If you have a referral or mutual connection, be sure to mention it. Get to the Value Quickly You know the value your product or service offers. The challenge?

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The Best Lead Generation Software Options For Your Business

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. A/B testing. A/B testing. A/B testing.

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Rev Up Your Holiday Marketing In a Post-Cookie World

Salesforce

digital ad spend on social media influencer content will grow to $6 billion this November and December, and lead to a 30% rise in social media referrals. Prediction: An increase in influencer content ad spend will lead to a 30% rise in social media referrals. Test everything. Ready to capture the opportunity?

Retail 98
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How to Master Customer Value Optimization

ConversionXL

Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); Net Promoter Score (NPS). Is it clear to potential customers why your products or services meet their needs? RFM distribution.

Customers 132
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. However, successful promotion isn’t just about putting links out into the world – it requires strategy and targeted engagement.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. Image source.

Growth 113
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How to find prospects online: 6 channels to consider

PandaDoc

There are two benefits here: This enables your business to display contact and activity information (such as company name or company size), allowing clients or other businesses to get in touch with you — or use the service to find contacts who are most likely to work with you.