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The Best Programming Languages for Digital Marketers

ConversionXL

For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Python, SQL, JavaScript, and Bash were created by different computer scientists in different circumstances.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 4

Heinz Marketing

BigQuery : A fully managed, serverless data warehouse offered by Google Cloud, designed to handle massive datasets with fast SQL queries. A/B Testing : Implement A/B tests to compare different attribution models or adjustments, using data-driven results to guide improvements.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

With Kissmetrics, you can learn the path that your customers have taken through your website, conduct A/B tests, build data sets (without SQL), and figure out the ROI from your campaigns. Act-On software offers a free A/B testing tool that walks you through the process of trying out your first A/B test of a site page.

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How to Nail Your First 90 Days as a CX Director

ConversionXL

Do you need SQL skills to pull reports, or are there dashboards? If you’ve just implemented a new testing tool, your first test should be an A/A test to check that everything is working correctly. If you already have a working A/B testing tool , you can start A/B testing. Days 31–60: Planning.

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How to use the UA 360 features available in GA4

Martech

For GMP + BigQuery, there are two tactical things to note: The BigQuery export requires SQL and some additional programming skills to extract value from the data. There are a number of great courses, and we’re adding more all the time, that will help businesses make even more strategic decisions.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

Imagine the expected value (the “predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence”) of an A/B test is $1,000. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. What’s the cost of all that?

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Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

The KISSmetrics blog is a great resource to learn about marketing analytics, testing, and experimenting with your data. Content is posted daily and will teach you everything from A/B testing to growing your business with analytics to lead generation on your different marketing channels. 2) "Occam''s Razor" Blog.

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