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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

You may view your contact center as a cost center, with ongoing pressure to cut operational expenses. We’ve seen customer service evolve in recent years: Contact centers traditionally came into play after a purchase — handling lost shipments, defective merchandise, and returns or exchanges.

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Owning Customer Expansion: A B2B Marketing Playbook

Heinz Marketing

Expansion isn’t a vague concept—it’s a set of measurable outcomes: increasing account value through upsells, cross-sells, feature adoption, or renewals with add-ons. A buyer who’s clicked through multiple knowledge base articles on a complementary product might be open to a cross-sell. Marketing can change that.

B2B
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What Is Product-Led Sales? The Ultimate Guide

Salesforce

The rep contacts the airline’s engineer, telling them, “Hey, you did a great job installing the software, but here are some features you missed. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities.

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CRM strategy: What every business needs to improve customer relationships

PandaDoc

Initially, the CRM was primarily used to store contact details, track email conversations, and manage open deals. By following customized tasks and workflows, account management and sales reps can keep communications consistent and timely, improving the likelihood that customers feel supported and valued.

CRM
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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. And a good example of that is maybe we overinvested in account managers and we needed more sales people. Is it third parties?

GTM
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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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The 10 Best Salesforce Automation Tools for 2022 & 2023

Veloxy

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. The Top 7 Best Salesforce Automation Tools. source of image.