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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. Dig deeper: 3 traits of an effective marketing CRM product owner Optimizing marketing performance Where are your contacts coming from?

CRM 124
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CRM strategy: What every business needs to improve customer relationships

PandaDoc

Customer relationship management (CRM) software is a popular choice for many businesses. But even though companies use CRM software , many haven’t taken the time to build a cohesive strategy around the customer information within their database. What is a CRM strategy? Let’s hop in.

CRM 52
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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

Attract more customers with Salesforce AI Attract More Customers With Starter Suite CRM 7 AI Strategies To Boost Sales For Small Businesses Learn How Your AI CRM Scales With You AI Sales Forecasting For Startups: How To Get It Right Sales automation isn’t just a nice-to-have — it’s a must if you want to grow fast.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Agents should have the same holistic view of customer interactions , via your customer relationship management (CRM) platform, as the sales, marketing, and account management teams. Next, integrate your CRM system with the contact center software.

Service 69
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Account-based selling in 2025: Everything to know

Highspot

Increased customer lifetime value (CLV): Focusing efforts on high-potential existing customers and qualified new leads at specific high-value accounts greatly enhances the odds of building and sustaining long-term relationships with those buyers.

Sell 52
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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. A good Customer Relationship Management (CRM) tool is crucial here.

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B2B sales enablement: How to elevate your approach

Highspot

However, it’s enablement teams that ultimately leverage their marketing colleagues’ messaging and positioning materials and guidance to provide hands-on sales enablement training to reps, like how to create bespoke digital sales rooms for accounts.

B2B 52