Why account-based expansion is B2B’s next growth lever
Martech
NOVEMBER 1, 2024
This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.
Let's personalize your content