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Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue.

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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. By fine-tuning these, you can better meet customer needs.

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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

“If big companies like LinkedIn and Google are already supporting that model, and with Slack, Zoom, and Google Meet advancing, work from home is going to be the big trend.” They booked individual meetings with every client, created QBRs, and started proactive communication about product updates.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. They set up meetings with Fortune 500 CIOs. Talk to users. Ron recalls.

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Account-based selling in 2025: Everything to know

Highspot

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. A modern account-based sales strategy isn’t just about targeting the right accounts.

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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual ! As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr.

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ZoomInfo Just Changed Its Ticker to $GTM – Here’s Why That Matters

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM