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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 103
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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! No sign-up needed; it was simply an easy scan. Keep it simple. “Do

Launch 101
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Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 103
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$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

Overcoming challenges by optimizing for success In the early stages of setting up your SaaS business, it’s always a good idea to invest time thinking about the direction you want to take. Identifying a direction is just the starting point. You will be able to leverage the best strategies for the go-to-market function.

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90% of Sales Leaders Do Planning Wrong. Here Are 5 Tips to Fix It.

Sales Hacker

Random account groupings (no systematic segmentation or scoring). Scoring accounts based on meaningless metrics. Not regularly revisiting and revising account measures. Pro tips for segmenting and scoring accounts. Don’t just evaluate market potential for territory definition. Account profiles.

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What is Revenue Enablement?

Highspot

The buyer’s journey doesn’t just start and stop with sales. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Sales enablement efforts span onboarding, ongoing sales training , and access to a content management system.

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Dustin Joost (CRO, Osano – Series B) shares his experience here: “What’s awesome is having a strong position in SEO can lead to a strong position in LLMs, so we’re seeing ChatGPT and similar AI search tools show up in our demo forms.” #3 Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

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