Remove Account management Remove Non-Profits Remove Strategize
article thumbnail

7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. Account managers often segment for the sake of segmentation.

article thumbnail

Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Podcast – Strategic Sales Performance Management

Closing Bigger

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance. Strategy can also be influenced by tactics.

article thumbnail

How to Build A Truly Global Business From Day One with Flexport’s CEO Ryan Petersen

SaaStr

It’s a fantastic place to hire sales people, account managers, customer service team members and startup hustlers.” Talk to users non-stop, and build things based on their feedback. “We opened our NYC office 11 months ago because we were flying teams there every week to meet with customers and prospects.

article thumbnail

Sales Podcast – Strategic Sales Performance Management

Closing Bigger

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance. Strategy can also be influenced by tactics.

article thumbnail

Which Type of Sales Job Is Right for You?

Hubspot

The former offers a greater sense of security, but the latter can be incredibly profitable -- assuming you’re good at your job. For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in account management. Account Executive (AE).

Territory 101
article thumbnail

Customer Retention Playbooks 101: Building a Structured Approach to Keeping Customer Happy

Sales Hacker

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. Too often contract cancellation (or non-renewal) comes as a surprise, but it never should. Category Management’ has been a topic in purchasing departments since the 1980’s.