The Advantexe Advisor

JULY 18, 2023

The last part of the series will discuss the importance of understanding the role of the commercial side (marketing, sales, service) of the business. While this blog post is essentially written for people on the commercial side (Key Account Management, Account Managers, Marketing, Sales Professionals, etc.),

Strategize 64

Strategize Sell Account management Trust 64

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Account management 89

Account management Objectives and Key Results Cross-sell Non-Profits 89

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 52

Strategize Sales Pipeline Non-Profits 52

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Strategize 82

Strategize Objectives and Key Results Strategic partnership Cross-sell 82

Heinz Marketing

JUNE 22, 2023

Maybe it feels like the committee you have drafted doesn’t address all of the nuanced details of the kinds of accounts your SDRs interact with the most? What if your product or service addresses multiple verticals? They are usually executives or managers who have a broad understanding of the company’s goals and objectives.

Finance 104

Finance Strategize Account management Engineering 104

Iannarino

JUNE 21, 2021

In 2011, I was asked to help a client’s strategic account management team improve their results. The first level of value (Level One) is the value found in your product or service. The second level of value (Level Two) is the value of your service, support, and how easy it is to do business with you.

Strategize 173

Strategize Clients B2B Sales 173

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. It’s always use-case driven and we all need that reminder even if we know it,” said Milton Hwang , a strategic consultant and program leader for Kellogg’s Graduate School of Management. Customer support and service.

Contract 100

Contract Legal Price Technology 100

APACSMA

DECEMBER 14, 2023

Achieving Success Through Strategic Training Sales Training and Certifications play a pivotal role in empowering professionals to navigate the dynamic landscape of the sales profession. Customer Success Professional Certified Customer Success Professional Be able to ensure that customers are successful with their products or services.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Understanding the Sales Force

FEBRUARY 16, 2016

Prospects have expectations - for the meetings, salespeople, products, services, prices and terms that a company will offer up during your sales cycle. But in this case, there is an even better comparison to strategic account management and customer service.

Service 78

Service Customers Account management Sell 78

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Thus, retention is gaining traction again as a strategic B2B marketing priority. Addressing such concerns is far from straightforward.

B2B 121

B2B Cross-sell Pharmaceutical Account management 121

Partners in Excellence

JUNE 21, 2012

Whether we call them strategic accounts, global accounts, key accounts, or corporate accounts, these Very Important Customers are revered in our companies—usually because they give us a lot of money. ” . ” The response caused the strategic account manager to stumble.

Strategize 87

Strategize Account management Price Customers 87

SaaStr

AUGUST 26, 2022

Who we’re hiring for at SaaStr: Director of Account Management to support our top sponsors. Ideally has some services or agency CS experience, not just SaaS. Director of Strategic Content. Director of Email / Growth Marketing. Someone who loves to do campaigns, and really dig in on them.

Account management 20

Account management Growth Strategize Campaign 20

Search Engine Land

NOVEMBER 13, 2023

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. Solution 2: Set clear expectations with an SLA Implementing a Service Level Agreement (SLA) is crucial for setting proper service expectations.

Clients 101

Clients Objectives and Key Results Referrals Non-Profits 101

Sales Hacker

AUGUST 7, 2020

Digital Sales and Development Manager. Orange Business Services. Managing Client Partner. Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue.

Territory 121

Territory Presentation Strategic partnership Strategize 121

Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. Getting alignment on your PPC projections Projections done well are a valuable service you can provide to your clients or leadership. “We want to hit {goal}.

CTR 135

CTR Pitch Clients Campaign 135

Sales Hacker

JULY 25, 2022

How to pivot, strategize, and coach. Finding ideal prospects means your SDRs must be experts on your products and services, and be able to communicate how they can solve your potential customers’ problems. Sales development managers shoulder a host of responsibilities, but their biggest job is to coach their reps. Account value.

Engineering 100

Engineering Objectives and Key Results Cross-sell Pipeline 100

Search Engine Land

MARCH 8, 2024

For Performance Max, in particular, we spend less time in the Google Ads accounts trying to improve performance. Yes, the whole point of Google’s multi-channel automated campaign type is to spend less time on the tactical improvements and more time on the bigger strategic opportunities.

Campaign 111

Campaign Retail Manufacturing Clients 111

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. But every search result focuses on just one team: sales. It goes beyond just supporting the sales team.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Highspot

NOVEMBER 9, 2021

9, 2021 /PRNewswire/ — Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership with Corporate Visions , the leading provider of science-backed training and consulting services. SEATTLE, Nov. About Corporate Visions.

Customers 98

Customers Strategize Consult B2B 98

Search Engine Land

FEBRUARY 15, 2024

What services do SEO agencies offer? What services do SEO agencies offer? Different agencies have different service models. This can include everything from an SEO audit to full-service offerings and more. SEO consulting Often, the vendor will provide SEO consulting services hourly or on retainer.

Consult 117

Consult Clients Engineering Service 117

Veloxy

JULY 19, 2023

By implementing an effective sales territory plan, you can boost sales productivity, provide better customer service, and ensure maximum success. So, what exactly does sales territory management entail, and how can you maximize your sales success with a territory management plan? Why is territory management important?

Territory 130

Territory Objectives and Key Results CRM Outside Sales 130

SalesPop

MARCH 19, 2021

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. Account Planning Basics. Planning Specifics.

Cross-sell 98

Cross-sell Objectives and Key Results Account management CRM 98

Partners in Excellence

JUNE 30, 2022

Likewise, with our service offerings, we want to expand the utilization of these in the customer. Leveraging the power of our incumbency has, traditionally been a fundamental part of our account management strategies. Related Posts: What's The Purpose Of Account Planning? Hunters In Major Accounts?

Growth 68

Growth Cross-sell Strategize Account management 68

Search Engine Land

FEBRUARY 27, 2024

This question delves into the agency’s analytical capabilities and its proactive approach to optimizing client accounts. It also helps ensure they have a deep technical and strategic knowledge of finding opportunities. Many agencies won’t perform a free audit unless it’s for a larger account. For B2B or service focus: 21.

Retail 104

Retail Clients Contract Campaign 104

Search Engine Land

MARCH 6, 2024

Dig deeper: How AI is changing the game for PPC account managers Let’s look at ways to leverage human knowledge and AI to create impactful ads this year. Leverage historical data for strategic advantage Choosing the appropriate data inputs plays a vital role in shaping the ads generated by AI.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Partners in Excellence

MAY 3, 2022

The end users, for the purposes of this discussion, let’s look at customer service, will see the problem in a different way. Finance will see the problem in a different way than IT and customer service. They worry about how the problem impacts their ability to achieve their strategic goals. Some things to consider.

Strategize 86

Strategize Territory Cross-sell Growth 86

Salesforce

NOVEMBER 29, 2023

Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value. Resellers or VARs. Customer satisfaction.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Highspot

JANUARY 7, 2020

Our work helping hundreds of customers enable their revenue teams to execute strategy has reinforced my perspective that to successfully land strategic plays that drive business outcomes, you must first ask the right questions. Answer: Account Management. Answer: Topic SME = Partner Marketing Manager. WHO (Customer).

Account management 85

Account management Finance Strategize Contract 85

Gong.io

APRIL 14, 2021

And ensuring that the people that you’re doing business with understand that it’s not just about the product or service. SALES IS A SERVICE. . . Strategic. You really need to think strategically about who you’re reaching out to, at what point, what you’re saying to them, and why. . Andrew Sykes, CEO of Habits at Work.

Sales 118

Sales Strategize Trust Up-sell 118

SaaStr

MAY 3, 2021

A new edition, new services, an outbound sales team, an account management / upsell team. You still have to figure out the strategic market position. You’ll always be the most strategic thinker in where, and how, your product and market are going. Add a layer. Something new to boost your ACV and TCV.

Finance 111

Finance Strategize Engineering Quota 111

Highspot

DECEMBER 21, 2021

21, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the expansion of its leadership team with four industry leaders across engineering, product, account management, revenue strategy and sales. SEATTLE, Dec. billion annual revenue. All rights reserved.

Growth 52

Growth UX Strategize Account management 52

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. Category: These are your decision-makers. They want compelling reasons why they should choose you over other options. Understanding these categories can help you tailor your messaging for optimum impact. That’s it, that’s all.

GTM 90

GTM Niche CRM Account management 90

Veloxy

FEBRUARY 22, 2023

It is also used in industries that involve large, complex, or customized products or services, as well as those that require a high level of customer relationship management. One of the most common is product training, which involves learning about the products or services being sold. What does a field sales representative do?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Miller Heiman Group

OCTOBER 6, 2020

Social interaction with clients and prospects is more limited and direct face-to-face time to discuss business needs and strategize is and will be very limited for an extended period of time. Whichever scorecard you use, it should focus on these universal qualifying categories: Strategic opportunity quality scorecard.

Strategize 109

Strategize Quota Manufacturing Clients 109

Hubspot

JUNE 6, 2019

It’s a sales operations role that’s less about selling a product or service to customers and more about selling next steps and solutions to your internal sales team. National Account Manager. If you’re ready for a new challenge, you might make the eventual jump to national account manager. Enter, the sales analyst.

Finance 79

Finance SQL Strategize Account management 79

Highspot

AUGUST 13, 2020

Organizations that support account management through sales enablement experience win rates that are 4 percentage points higher than those that do not. Those that support services through sales enablement also experience win rates that are 4 percentage points higher than those that do not.

Account management 69

Account management Strategize Promote Engineering 69