Search Engine Land

OCTOBER 26, 2023

As Google explained: “When you add search themes, you’re telling Google AI you want to reach that traffic in your Performance Max campaign across all Google Ads inventory, including Search, YouTube, Gmail, Discover, Maps, and Display. According to Google: You can add 25 unique search themes per asset group (e.g., “car”

Campaign 120

Campaign Launch Promote Engineering 120

Search Engine Land

MAY 16, 2024

Don’t forget to 301 redirect URLs later). Duplicate content can happen for multiple reasons, including trailing slashes on URLs, CMS problems, content that is too similar, boilerplate content and more. Managing links Properly mapping and redirecting URLs is essential for maintaining SEO value during a site migration.

Objectives and Key Results 84

Objectives and Key Results User Experience Launch Engineering 84

Search Engine Land

FEBRUARY 7, 2024

This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. Image URLs High-quality images are essential for showcasing products.

Product 129

Product Territory Niche Engineering 129

Search Engine Land

FEBRUARY 1, 2024

Sullivan added that he would like to see Google add links to the Wayback Machine so users can get access to the archived versions of those pages. “Personally, I hope that maybe we’ll add links to @internetarchive from where we had the cache link before, within About This Result. Plus, others beyond us use it.”

Engineering 144

Engineering 144

Search Engine Land

NOVEMBER 10, 2023

While this will not stop ads from showing on the Audience Network completely, it does give advertisers some control over where their ads are shown and stop them from showing on the URLs they input. Advertisers must navigate to the settings section of their Search campaign, open up the Exclusions box and add the URLs before clicking save.

Networking 112

Networking CTR Campaign Represent 112

Search Engine Land

DECEMBER 4, 2023

This decrease will also appear in the number of video impressions in the performance report , video indexing report , and the video rich results report in Google Search Console.

Follow-up 119

Follow-up Product 119

Search Engine Land

APRIL 4, 2024

If non-brand performance is the primary factor, look for the leaks – aka the URLs and keywords that are trending down. URL : Which page(s) are losing traffic? Do they share connections like a URL directory or JavaScript template? Where is non-brand performance down? Query : Which search terms are contributing to the decline?

Referrals 117

Referrals CTR Territory Sports 117

Search Engine Land

APRIL 19, 2024

Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool. However, while GSC provides some examples of URLs affected, it doesn’t provide a full list. In the zap example above, I only pull in image details for each URL for a site with over 10,000 pages.

Appointment 98

Appointment Start-ups Process Customers 98

Search Engine Land

SEPTEMBER 22, 2023

We used Google’s free Campaign URL Builder tool to add campaign parameters to the URLs in the call to action at the end of each post. I added a closing paragraph and used Google’s Campaign URL Builder to add campaign parameters to the URL. Now, there are various ways to add a link to an image.

Objectives and Key Results 109

Objectives and Key Results Campaign Referrals Gaming 109

Search Engine Land

APRIL 29, 2024

And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. We did not include website structures using URL parameters in this study, as they are not recommended.

E-commerce 107

E-commerce Territory Represent Up-sell 107

Search Engine Land

JUNE 5, 2023

Elements to identify: H1, H2, H3, page title, meta description, canonical URL, number of H1 and H2 and number of internal links (including URLs).” In the second button, I see the H1, H2, H3, page title, meta description and canonical URL. This is because we haven’t specified an URL for the extension icons and images.

Start-ups 143

Start-ups Follow-up Represent Up-sell 143

Search Engine Land

NOVEMBER 3, 2022

URLs) when updating existing content quite often. What did Google’s John Mueller say about changing URLs for SEO? Before we dive in, let’s see what the official Google position on changing URLs for SEO seems to be. Very, very rarely (if they have terrible URLs that you can’t even copy & paste, maybe).

UX 95

UX Finance Engineering Follow-up 95

Search Engine Land

APRIL 17, 2024

Add merchandise to the shopping cart. But you can add the same parameters to any other key event. So, where did all these people discover the relatively long URLs for the plethora of landing pages? Make a purchase. This is particularly true if you can assign a default monetary value to a key event in GA4.

Conversion 120

Conversion Gaming Objectives and Key Results Referrals 120

Search Engine Land

JUNE 13, 2023

To take part in the checkout pilot for your free listing, simply log into Merchant Center, click on Settings and add your checkout landing page link where you want shoppers to land. Currently, Google can support a maximum of five parameters within a URL template. This is to make sure that customers are taken to the right checkout page.

Customers 93

Customers User Experience Engineering Product 93

Search Engine Land

OCTOBER 16, 2023

Google provides two ways for dealerships to add their inventory. You can post your URL of a page or a code snippet to the tool. The post Google adds new vehicle listings structured data appeared first on Search Engine Land. Vehicle listing structured data. Rich results test updated.

Territory 126

Territory Launch Engineering Clients 126

Search Engine Land

MAY 7, 2024

It redirects you to the brand’s website, but adds the affiliate’s tracking link in the process. A search for “brandhotels.com” has returned the ad shown, which features the brand name in the display URL and site links. URL mismatches: Always check the landing page URLs linked to your affiliates.

Commission 84

Commission Campaign Legal Referrals 84

Search Engine Land

NOVEMBER 7, 2023

The main thing to check is how your URL is presented to people when someone is sharing it on social media – which we’ll cover in more depth now. While I don’t know of any Slack URL validator, I do know if you post a URL into a Slack channel, you should see a preview along with: The brand name. Page title. Page description.

Retail 109

Retail Engineering Presentation Referrals 109

ConversionXL

APRIL 21, 2021

Here are some examples of when you might want to add the robots “noindex, nofollow” meta tag to specific pages on your site. How to add the robots tag. The first is most useful if you want to add robots tags to single pages. Make sure you add your xml sitemap to the robots.txt file so Google’s crawlers easily find it.

Territory 139

Territory X-functional Promote Engineering 139

Search Engine Land

SEPTEMBER 22, 2023

Bing will only display URL/Snippet/Title in the answer; Going forward, for content in our Bing Index that is labeled NOCACHE, only URLs, Titles and Snippets may be used in training Microsoft’s generative AI foundation models. Content with the NOCACHE tag may be included in Bing Chat answers.

Engineering 112

Engineering 112

Martech

APRIL 18, 2024

Add merchandise to the shopping cart. But you can add the same parameters to any other key event. So, where did all these people discover the relatively long URLs for the plethora of landing pages? Make a purchase. This is particularly true if you can assign a default monetary value to a key event in GA4.

Gaming 103

Gaming Conversion Objectives and Key Results Referrals 103

Search Engine Land

JUNE 26, 2023

If there’s a core topic, such as “frisbee,” and it doesn’t have a high relevance score, then it’s even more important to add this to your schema. Step 3: Retrieve entity URLs from TextRazor Next, locate a sentence on the left side of the results page that contains your first entity. SUBSCRIBE See terms. Cool, right?

Engineering 92

Engineering Follow-up Start-ups Represent 92

Search Engine Land

JULY 19, 2023

Fortunately, you can add any page to the archive that you can view later. If you search for a URL and it’s not in the archive, click the option to save it to add it to the collection. But you need to add the actual URLs in a column too. Now you have a list of the URLs for the content you copied. Dig deeper.

Engineering 91

Engineering Clients Closing Process 91

Search Engine Land

MARCH 4, 2024

Add creative assets: Microsoft Advertising’s AI, guided by your initial inputs and final URL, can generate additional asset recommendations for your campaign. Define your goals: PMax optimizes your campaigns by focusing on the specific types of conversions that you identify as the most valuable for your business.

Campaign 120

Campaign Launch Networking Start-ups 120

Search Engine Land

NOVEMBER 21, 2022

Add a CDN-level firewall. A CDN-level firewall adds an additional layer of security by identifying and filtering out suspicious traffic before it reaches the server. Change your login page URL regularly. There are ways to change the URL manually, but most hosting providers recommend using plugins to manage this.

Transportation 123

Transportation Referrals Follow-up Represent 123

ConversionXL

JULY 16, 2021

When you run it, it extracts the data from your site and audits for common issues, like broken redirects and URLs. It will influence your URL structure and robots.txt, which allows you to decide which pages search engines can crawl and which to ignore. URL structure. URLs need to follow a simple and consistent pattern.

User Experience 149

User Experience UX Engineering Consult 149

Search Engine Land

FEBRUARY 8, 2024

If you’ve been using Bard, there are really only two changes to know – the name and the URL. Google will add more languages over time. Gemini, launched in December , is already being used in SGE and in Google Ads , with further expansion of Gemini in Search to come this year. Bard is now Gemini. Bard is now known as Gemini.

Pitch 130

Pitch Launch Meeting Follow-up 130

ClickFunnels

JANUARY 30, 2022

You’ll want to include the exact keyword phrase in your title tag, meta description, and URL for the page…. If you want a landing page or homepage to rank for a specific keyword, put that keyword in the title, subtitle, meta description, and URL of the page. Take note of what each article talks about and add those to your outline.

Lead generation 244

Lead generation Real Estate Process Closing 244

Search Engine Land

JUNE 6, 2023

query = input ("What do you want to rank for :") print(query) url = input("What URL should I be inspired by : ") print(url) When run, this block will prompt the user (probably you) to enter the query you’d like the article to rank for/be about, as well as give you a place to put in the URL of an article you’d like your piece to be inspired by.

X-functional 92

X-functional Objectives and Key Results Follow-up Start-ups 92

Search Engine Land

AUGUST 16, 2023

In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl. XML sitemaps were meant to share information about each URL, like: When it was last updated. How important it is in relation to other URLs across your website. How often it changes.

X-functional 88

X-functional Engineering Launch Follow-up 88

Search Engine Land

MARCH 17, 2023

Beyond that, you can further improve content quality by doing things like: Ask it to include specific phrases (either because you want them on the page or you want to add internal links for that phrase). Add internal links Now that we have our post in HTML, we can start to do some cool things with internal linking. model = "gpt-3.5-turbo")

Price 145

Price Follow-up Start-ups Engineering 145

Search Engine Land

AUGUST 30, 2023

The canonical domain has a verified primary URL and syndication partner relationships with additional URLs. Content labels Going back to the More Options section, you will see Add content labels. But a simple Google News follow button graphic linked to your publication URL will increase followers. The parent organization.

Click Through Rate 138

Click Through Rate Follow-up Promote Engineering 138

Search Engine Land

JULY 28, 2023

Here’s how Google said retailers can add their customer support information: Log into Merchant Center. Once on the Home page, navigate to the Add customer support info card. Select Add info. The post Google Merchant Center adds customer support feature appeared first on Search Engine Land.

Customers 95

Customers Retail User Experience Trust 95

Search Engine Land

MARCH 13, 2024

Simply go to this gist URL and copy the code. When you run the script, it adds the data to a spreadsheet like this: The data availability is similar to regular search query reports, with a few limitations: Data only goes back to March 2023, when it was first released. I’ve created a script that puts the search terms into a spreadsheet.

CTR 117

CTR Campaign Conversion Process 117

Search Engine Land

APRIL 26, 2024

Check URL directories Assessing visibility trends by URL directory structure can show whether certain areas are gaining, maintaining or losing ground. Compare and contrast Perhaps you can’t see a clear trend in specific URL paths on your site. Add charts and visualizations where appropriate.

X-functional 119

X-functional User Experience UX Follow-up 119

Search Engine Land

OCTOBER 3, 2023

URL parameters Passing sensitive user details in URL parameters can create privacy and security risks. Browser extensions Some browser extensions may initiate actions that can modify page content, execute JavaScript code, or potentially expose the URL to external systems or platforms. Add a noindex tag as necessary.

Engineering 98

Engineering Healthcare Drivers/motivators Contact 98

Search Engine Land

MARCH 6, 2023

Site Custom Page URL Form Are Links Followed? contactin.bio Yes 4,530 url.bio url.bio/[yourname] Yes 1,740 All identical page titles (“Link In Bio Tool – One URL. There is no provision to add links to other sites, but people add links in plain, unclickable text. Pages Indexed Additional Notes linktr.ee

Construction 94

Construction Engineering Niche Networking 94

Search Engine Land

MARCH 17, 2023

” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs. Google’s Matt Cutts On Keywords In The URL 2009: Cutts answers: “Does the position of keywords in the URL affect ranking?” billion to $3.7

A/B testing 120

A/B testing Engineering Launch Drivers/motivators 120