Martech

JANUARY 15, 2025

As a result, more brands will launch full-funnel strategies through influencers in the coming year. Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase.

Niche 116

Niche B2B Service Retail 116

Hubspot

NOVEMBER 6, 2014

That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012. But one of the biggest motivators was the convergence of technology and marketing and how that has changed the industry.

Launch 78

Launch Product Retail Clients 78

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

Launch 78

Launch Retail Networking Follow-up 78

Martech

MAY 12, 2025

But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade. Historically, accessing MMM required significant investment in technology and licensing. Today, measurement needs to take center stage.

Objectives and Key Results 113

Objectives and Key Results A/B testing Drivers/motivators Strategize 113

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Getting started with dynamic in-game advertising. Instead, game publishers create and sell inventory for advertisers after the game is released.

Gaming 121

Gaming E-commerce Cross-sell Sports 121

Salesforce

SEPTEMBER 13, 2023

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Become an Einstein Wondering how generative AI technology can take your marketing efforts further?

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

E-commerce 123

E-commerce B2C Campaign B2B 123

Martech

MAY 8, 2023

Advertisers using Microsoft Advertising will show up in chats based on the same outcomes-based metrics that serve those ads to other Microsoft assets like search and video games. From what we hear, advertisers don’t want to be disrupted right now,” said Kya Sainsbury-Carter, corporate vice president, Microsoft Advertising.

Real Estate 99

Real Estate Advertising/ Marketing Launch Gaming 99

Martech

MARCH 4, 2024

WPP has said it will find $317 million to invest each year in the data and technology underpinning its AI strategy. Yes, Omnicom launched Omni Assist, a genAI solution (developed in partnership with Microsoft) at Cannes last year. WPP spends heavily too. Omnicom’s acquisition of Flywheel.

Retail 124

Retail Appointment Presentation Launch 124

Martech

MAY 2, 2024

For marketers, the ability to reach these consumers at scale is also improving with AI technology. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP. On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku.

Sports 112

Sports Networking Campaign Technology 112

Hubspot

MARCH 15, 2015

UTEC, an engineering and technology university, wanted to recruit more students. Israeli energy company launched this print ad to promote green energy. Advertising Marketing Agency Daily' The ad includes a wristband you could attach to your child as he runs around at the beach. 4) Motorola. 14) Shikun & Binui Solaria.

Advertising/ Marketing 78

Advertising/ Marketing Entertainment Promote Retail 78

Hubspot

JANUARY 23, 2015

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. The New York Times launched its sponsored content in January 2014, and the publication has become an example for the media in regards to how to present native advertising -- from the use of a subdomain to the labeling in the header.

Intrinsic 78

Intrinsic Advertising/ Marketing Promote Drivers/motivators 78

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Lead Fuze

DECEMBER 15, 2023

Once upon a time, personal recommendations were the most powerful marketing tool. But as societies evolved and technologies advanced, so did our ways of selling products and ideas. Well, the introduction of radio advertising in 1922 completely transformed this landscape. But why did they matter? You heard right.

Gaming 52

Gaming Engineering Lead generation Technique 52

Salesforce

MAY 29, 2024

TechBat aims to use its first-party data to launch a comprehensive campaign promoting its new artificial intelligence (AI)-powered project management tool designed for small to medium-sized businesses (SMBs). So how do they get started? They then can use these insights to create buying likelihood scores for different interested businesses.

Campaign 126

Campaign Trust Promote Follow-up 126