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SaaStr Podcast 449: How Notion is Winning at Enterprise SaaS by Building Community

SaaStr

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

B2C 125
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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

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Toyota launches AR experience to support 2023 Crown

Martech

Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. Last year Acura had a campaign on Decentraland featuring a virtual showroom and NFT promotion. Toyota is the latest carmaker to use a virtual experience for marketing. Get MarTech! In your inbox.

Launch 111
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Today’s Biggest Content Marketing Challenge (And How to Overcome It)

Hubspot

In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2C, it was second. When done correctly, this research will show pathways to success by finding angles and opportunities for your organization to make its voice heard in the ongoing dialogue with prospects and customers.

B2C 78
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10 ways to build quality backlinks for any website

Search Engine Land

Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. SaaS and tech (B2B or B2C) A large technology company or startup can find links directly to informational articles, solutions pages, industry pages or informational articles. This will ensure you develop a diverse and natural link profile.

Niche 105
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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Hit the Right Emotional Notes In the B2C services sector, purchases are often driven by emotions rather than just needs. High-quality, authentic testimonials can resonate more deeply with your audience than any self-promotion.

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20 Digital Marketing Courses for Startups

Salesforce

Social media marketing: The process of using social media to connect with your target audience and promote your business. You can send targeted, personalized messages to nurture leads , promote products, and foster stronger relationships with your audience. It focuses on addressing customer problems with the goal of building trust.

B2C 75