Salesforce

NOVEMBER 9, 2023

Why: Why is the prospect or existing customer considering new services from your company in the first place? To understand why sales forecasting is so important to business health, think about two example scenarios: one with a car manufacturer and another with an e-commerce shop.

CRM 59

CRM Territory Manufacturing Pipeline 59

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. Email is anything but dead. With customers, go for the upsell and the recurring sale.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

APRIL 4, 2012

Show the products from different angles, in context, make them zoomable. Recommended reading: E-Commerce Copywriting: The Guide to Selling More. An E-tailing Group study revealed that unconditional free shipping is #1 criteria for making a purchase (73% listed it as ‘critical’). The more the better.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

FEBRUARY 19, 2012

Have a different drip email campaign (autoresponder sequence) in place for each, varying the messages and the time before you ask for the sale. E-books and whitepapers. E-commerce. Service business. An easy way to go about it is by split testing. Ideas for a lead magnets. Minicourses via email. Free coupons.

E-commerce 131

E-commerce Education Up-sell Relationship building 131

ConversionXL

MAY 15, 2018

It’s crucial that this list be made up exclusively of people who have spent money on your product(s) or service(s). survey created in Hotjar, invite and link to survey deployed to paying customers via email marketing software, e.g. Mailchimp, GetResponse, Campaign Monitor, etc.). The more recent their transactions, the better.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Market to the 95%, too!

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

Hubspot

FEBRUARY 6, 2019

We compiled this guide to help you better understand Google Shopping and get started with your first Shopping campaign. The service simply indexed product data based on certain search terms. In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results.

Retail 74

Retail Campaign E-commerce Price 74

Martech

APRIL 22, 2022

While the pandemic has accelerated digital adoption and activation in many organizations (for example, according to Statista , in 2021, e-commerce accounted for about 20% of global retail sales), before jumping into the CDP pool feet first, step away from the checkbook, and consider some things. Data quality is your friend.

E-commerce 88

E-commerce Angle Technology Technology 88