ConversionXL

JUNE 30, 2021

In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC. They sell the customer on a product or service and compel them to learn more. FedEx has found a unique part of its service that customers value. GoToWebinar. Death Wish Coffee.

E-commerce 149

E-commerce Sell Angle Up-sell 149

SaaStr

DECEMBER 23, 2020

So very far away from the SaaS world and then 1999 happened and I said, there’s this whole internet thing and I need to get on board. When you have a product that touches as many people as Google does or as Slack does today, do you get nervous before big product changes and releases? Tamar Yehoshua: Of course.

Product 95

Product Engineering Customers E-commerce 95

Hubspot

APRIL 1, 2019

Muck Rack also offers a news alerts system, which enables you to track stories or tweets about a company, brand, or specific story angle. Additionally, Adobe Portfolio offers users a free Creative Cloud subscription service as part of the package, as well as the ability to integrate with Behance to import your projects for greater visibility.

E-commerce 97

E-commerce UX Angle Pitch 97

Sales Pop!

NOVEMBER 3, 2021

Ease of purchase – E-commerce customers hate unnecessary steps when purchasing. You need to ensure you provide as much information on your product/service as possible without it becoming overwhelming. In eCommerce, these will include: Speed – Customers want their eCommerce websites and pages to load quickly. Seriously quickly.

Customers 52

Customers E-commerce Angle Healthcare 52

Sales Hacker

DECEMBER 8, 2020

And it was essentially providing consulting services for people in my local town and surrounding area. And so I found my angle there and everyone was installing Windows ME, which was a categorical disaster. And before I knew it, I just had unprecedented demand for the services. Sam Jacobs : Of course, Y2K. Luke Rogers: Y2K.

Sales 99

Sales E-commerce Technology Technology 99

ConversionXL

NOVEMBER 28, 2011

Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. Don’t just show a single image, show as many as you can – from different angles. High quality images.

Conversion 134

Conversion CTR E-commerce Retail 134

Hubspot

FEBRUARY 6, 2019

The service simply indexed product data based on certain search terms. In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. I haven’t made a purchase yet, but I do anticipate that I’ll find our ideal sofa by using this service.

Retail 73

Retail Campaign E-commerce Price 73

ConversionXL

MAY 15, 2018

It’s crucial that this list be made up exclusively of people who have spent money on your product(s) or service(s). And when we tested it, this copy went on to increase the pet door supplier’s e-commerce transactions through the home page by 51% and 92% more revenue per user. The more recent their transactions, the better.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

FEBRUARY 19, 2012

You can usually create pretty awesome stuff with the essentials and proven angles: root causes for clients’ problems along with solutions, useful findings and research data, personal stories and client case studies. E-books and whitepapers. E-commerce. Service business. Ideas for a lead magnets. Free coupons.

E-commerce 131

E-commerce Education Up-sell Relationship building 131

ConversionXL

DECEMBER 30, 2011

Goal: Increase the number of leads/requests from those looking for video/audio production services. Either split it in two and move some of it (about, contact etc) elsewhere and leave just the services you offer, or re-group them. Every page that describes a service should end with a call to action. studiocenter.com.

Conversion 78

Conversion E-commerce Objectives and Key Results Price 78

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. Email is anything but dead. With customers, go for the upsell and the recurring sale.

E-commerce 130

E-commerce CTR Price Retail 130

SaaStr

JUNE 20, 2019

And I think a lot of people often think of payments as kind of a boring area, but it is the heart of trade and commerce, it is the largest area of GDP and I think it would be great to give people kind of an insight of this amazing company. Obviously that was a really cool video, tell us about your journey of how things started with Adyen.

E-commerce 54

E-commerce Start-ups Gaming Retail 54

ConversionXL

JANUARY 10, 2014

Do you have a kick ass customer service team? ”Speed of service” is what they’re selling. Find a better price from a competitor* and we’ll beat it- guaranteed” Alternatively, your value proposition could highlight superior customer service options. ” Customer service won across the board.

Up-sell 129

Up-sell E-commerce Sell Price 129

ConversionXL

JANUARY 6, 2012

You’re no match for Amazon in this regard, and hence I don’t really see a reason using your service, really. Provide information on what exactly will they learn and what will they be able to do once they read the e-book. Who are your services for? There’s tons of service providers out there. Suggestions.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

Martech

APRIL 22, 2022

While the pandemic has accelerated digital adoption and activation in many organizations (for example, according to Statista , in 2021, e-commerce accounted for about 20% of global retail sales), before jumping into the CDP pool feet first, step away from the checkbook, and consider some things. Data quality is your friend.

E-commerce 87

E-commerce Angle Technology Technology 87

ConversionXL

APRIL 4, 2012

Show the products from different angles, in context, make them zoomable. Recommended reading: E-Commerce Copywriting: The Guide to Selling More. An E-tailing Group study revealed that unconditional free shipping is #1 criteria for making a purchase (73% listed it as ‘critical’). The more the better.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

SaaStr

AUGUST 19, 2020

Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.

E-commerce 100

E-commerce Price Start-ups Growth 100

ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Market to the 95%, too!

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77