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Executing a TikTok campaign: Best of the Bot

Martech

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 90
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9 Ways to Sabotage Your Holiday Marketing Campaign

Hubspot

Just as the holidays sneak up on consumers (has anyone started shopping yet?), marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. Don't rub them the wrong way by creating a religiously focused holiday campaign. Don't rerun last year's campaign.

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The Ultimate Guide to Press Release Distribution

Hubspot

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Follow this five-step guide to learn how.

Pitch 101
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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. Not every secret is a ticking-clock campaign. The rest of the story is familiar. Image source ). It wasn’t.).

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. Not every secret is a ticking-clock campaign. The rest of the story is familiar. Image source ). It wasn’t.).

Customers 101