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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. What fears, ambitions, or questions do those point to that you can address with UX and content? Sources to reference to gauge user reaction.

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Sales Pipeline Radio, Episode 138: Q&A with Andrew Hally @andrewjhally

Heinz Marketing

Our most recent episode (recording and transcript below) is called, Style vs Function: The Importance of Design and UX in B2B Applications. What a great conversation with Andrew Halley, CMO of Allego. Maybe talk a little about, you mentioned conversations in improving conversations. MailTag.io Andrew: Yeah.

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Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

Instead, they understand the challenge from all angles. First, we assembled the ideal cross-functional team for the project, which included a UX designer, a UX writer, a product manager, a marketing manager, and an engineer. Ultimately, this resulted in double-digit growth exceeding our quarterly goal.

UX 78
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Hack your site’s eCommerce growth using SEO

Beeketing

Traffic and conversions target a direct response audience. . Unlike a content marketing strategy, the SEO eCommerce strategy focuses on direct response to conversions. Note – Please make sure that you are using a web theme that supports adding categories and products in a UX-friendly way in the navigation menu. .

Growth 52
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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Specific keyword angles. 3 important actions need to happen: You have a noindexed, conversion focused landing page built for PPC advertising. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc. Apply PPC conversion data to your SEO strategy. Keywords and topics.

Gambling 101
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8 Effective Ways of Measuring UX

ConversionXL

In this post we will look at both marketing and UX metrics at a slightly different angle. Conversion is the key. Usability itself is just one block of a large UX iceberg, as seen below, and a part of the overall user experience of products, either physical (watches) or online (websites). UX iceberg.

UX 134
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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.