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This day in search marketing history: February 7

Search Engine Land

So did this this new employee slip up and reveal what Google really thinks? Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. ” Was it Matt Cutts, John Mueller, or another prominent Googler who said this?

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Because, ”if your product or business is your main focus, you’ll probably end up neglecting your customers. Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. And nobody wants that.:

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

A product launch is a company’s meticulous process to present its new or updated product to the market. This cross-departmental collaboration ensures all team members align with the product launch and company goals. Create a Launch Plan Detail every step of your launch, from pre-launch activities to post-launch follow-ups.

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Sales Pipeline Radio, Episode 321: Q & A with Omi Bell @iamshellybell

Heinz Marketing

This week’s show is entitled, “Closing the Funding Gap for Woman and Minority-Owned Start-Ups” and my guest is Omi Bell , Founder & CEO of Black Girl Ventures. Keep reading to learn about: The venture capital funding gap for woman and minority-owned start-ups. You had to walk up to someone’s door.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. They wrapped up their entire theory in a pithy, if rarely used, concept. Create movement-first content to build credibility. It created powerful network effects.

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Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

Don’t miss out on two full days of thought leadership content, networking opportunities, fantastic French food, and fabulous evening events, all in the heart of Paris — snag your Europa 2019 tickets and catch up with us on the other side of the Atlantic next year! They’re trying to cross?sell sell products.