Highspot

OCTOBER 23, 2023

With every product launch, the brand solidifies its place in the market, making it more recognizable and trusted. This cross-departmental collaboration ensures all team members align with the product launch and company goals. Equip them with knowledge about the product, its unique selling points, and the challenges they might face.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. Show the products from different angles and in context; make them zoomable. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them.

Conversion 105

Conversion Retail Price Territory 105

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Create movement-first content to build credibility. They wrote hundreds of articles on the topic. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133

ConversionXL

APRIL 4, 2012

If I’d have to pick one single thing that would sell a product online, it’s images. Show the products from different angles, in context, make them zoomable. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Quality of the traffic is a major contributor.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

SaaStr

JULY 11, 2019

Jason Lemkin: That’s what drove these last four months as you’re crossing the million in revenue. Why will the partners sell you? Tiago Paiva: You need to have a lot of trust. And you need, you need the infrastructure to support these deals because it’s all about trust. It’s all about trust.

Launch 104

Launch Technology Technology Up-sell 104

SaaStr

JULY 9, 2019

They spend days there figuring out how to cross it without getting eaten. The cool thing was, when people started using Giraffe, and they saw that we had this OTP thing, because they associated OTPs with banks, it meant that they trusted us because they recognized, “Okay, cool. In Africa, business is done on trust.

Electricity 63

Electricity Education Start-ups Trust 63

Sales Hacker

JANUARY 19, 2021

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63

ConversionXL

JUNE 19, 2019

We sell success. Create an angle. Cross-sectional studies, surveys. People lose trust if you don’t fix this. A few examples are the stats for homepage being fragmented due to URL parameters, subdomain and cross-domain tracking not set up, and payment gateways and third-party redirects. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

FEBRUARY 7, 2020

And it requires an immediate shift in approach from testing and iterating and learning how to sell and build out processes and teams, to suddenly being expected to scale very rapidly and with a faster cadence, navigating pricing models, entering new markets. You need to figure out what other angles can you push on.

Strategize 68

Strategize Pitch Growth Networking 68

ConversionXL

JANUARY 6, 2012

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell. Goal: Sell the product. Don’t just sell covered calls, sell your service.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

Hubspot

JUNE 14, 2012

So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality.

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75

Hubspot

JUNE 12, 2017

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. It works with a massive cross-section of industries, from government agencies to life sciences -- and that broad range of knowledge is a major selling point.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MARCH 18, 2018

The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development. Sharing useful, relatable first-hand accounts conveys empathy, which helps to invoke trust among readers. NextView Ventures: Better Everyday.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

SEPTEMBER 11, 2018

Selling to people who can’t or won’t buy is a huge drain on your sales productivity, budget, and team. This is another angle to approach business pain that focuses on your point of contact. This is a psychological technique that can go a long way in building trust with your prospect. Of course you have. No, it is not.

X-functional 101

X-functional Cross-sell Angle Prospecting 101