ConversionXL

FEBRUARY 16, 2012

Here are two articles that can help you with finding a “theme” or an angle for your value proposition: Value Propositions That Work. The ad with higher CTR (clickthrough rate) is obviously a better attention grabber and interest generator, although it doesn’t necessarily mean higher sales conversions.

A/B testing

Search Engine Land

MARCH 3, 2023

If you can write many good words covering all angles of a topic, it's probably fair to say you know a lot about it. Covering a topic comprehensively is vital for two reasons. It helps Google "see" that you're a true authority on a subject. Your website user will find your blog infinitely useful.

CTR

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. How Can I Optimize My Holiday Campaigns for Success?

Campaign

Martech

AUGUST 24, 2023

Look for metrics like longer session time, higher CTR, a low bounce rate, a longer view time for videos or webinars, etc. For instance, a podcast might take a more personal angle than a blog and have fewer data points. Consider its potential for different formats and its relevance over time.

CTR

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Marketing touches every part of a company. The bigger the company, the more specialized your role will be. Source: Nanigans.

Promote

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. Advertorials aren’t restricted from ad blockers because they’re not technically ads. Instead of being piped in by a third party, they’re embedded directly in the platform. Write like the publisher.

Entertainment

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Specific keyword angles. If it was the right keyword and phrase to target, that's success.

Gambling

Search Engine Land

JUNE 10, 2024

This particular meta description is already decreasing CTR! Rather than rehashing the same old information, focus on crafting unique content that provides a new angle or perspective. To create content that stands out, find unique angles and insights that your competitors have missed. The first one is obviously the title).

Angle

Hubspot

SEPTEMBER 17, 2018

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject. Next, place the fill light at a 45-degree angle on the other side and lift it close to or just above eye level.

Angle

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. Optimize for Click-Through Rate (CTR): Craft compelling headlines and meta descriptions that entice users to click on the search result. Focus on providing comprehensive, informative, and actionable content that satisfies user queries.

Real Estate

Hubspot

MARCH 20, 2015

Templates tend to be particularly powerful for CTR: We found that adding "[Template]" to our titles got the most average views of all bracketed terms. The other person will then refine that title even further, or suggest other title angles. All of this hinges on understanding your core buyer persona.

B2C

ConversionXL

NOVEMBER 28, 2022

For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness. Videos that feature different angles and settings get 40.6% TikTok tracks over 200 data points. Not all of these will be relevant to your campaign. A sudden drop can indicate something is wrong.

Customers

Hubspot

OCTOBER 17, 2014

So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks. If your title is too long, your SERP CTR could plummet. Include Numbers. Keep Your Title to ~55 Characters. You already know how important search is to getting people to find your presentation.

Lead generation

Lead Fuze

SEPTEMBER 30, 2023

Jasper keeps your wallet full with 30% lifetime recurring commissions, while Grammarly’s dual earning avenues – free sign-ups and premium upgrades – let you cash in from different angles. And don’t forget about cookie duration; longer means more chances to earn.

Commission

ConversionXL

APRIL 13, 2015

As Chris Hexton pointed out in a ConversionXL post , PadiAct were able to increase their open rate by 5% and their CTR by 17% simply by including each subscriber’s first name — as well as the magic word “you” — in their email marketing. This is where personalization comes in because “everyone loves the sound of their own name.”.

E-commerce