ConversionXL

MAY 15, 2018

They might be concerned with price, whether your product has a specific feature, or whether your company adheres to specific ethical standards. More than 50% of respondents are looking for durable or weather-resistant pet doors over any other factors (including price). Step 2: Flesh out how your product meets customer needs.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

APRIL 13, 2015

Dynamic Images and Pricing. As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. Dynamic Images and Pricing. Dynamic Prices.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

FEBRUARY 19, 2012

Consider product complexity and price. You can usually create pretty awesome stuff with the essentials and proven angles: root causes for clients’ problems along with solutions, useful findings and research data, personal stories and client case studies. E-books and whitepapers. E-commerce.

E-commerce 131

E-commerce Education Up-sell Relationship building 131

ConversionXL

DECEMBER 30, 2011

Yes, every case is different, but give a range or sample prices. At the moment you drag them right into the posting process and tell them the price BEFORE communicating the value of your service. Your price is $175, but if I’d pay $195 on LinkedIn, could I get a better result? Play up to your family owned business angle.

Conversion 78

Conversion E-commerce Objectives and Key Results Price 78

ConversionXL

JANUARY 10, 2014

Are your prices lower? In order, they are: Low Prices (38%). Low Prices. Nobody wants to race to the bottom on price. Instead of boasting “the lowest prices,” tap into the low price mindset by offering to match the lowest advertised price from a direct competitor in your value proposition.

Up-sell 129

Up-sell E-commerce Sell Price 129

ConversionXL

JANUARY 6, 2012

Provide information on what exactly will they learn and what will they be able to do once they read the e-book. There’s only 33 gazillions marketing blogs out there, mention how you’re different or what’s your angle. On your pricing page, you’re not emphasizing the different between packages enough.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

SaaStr

AUGUST 19, 2020

Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.

E-commerce 102

E-commerce Price Start-ups Growth 102

ConversionXL

APRIL 4, 2012

Show the products from different angles, in context, make them zoomable. Recommended reading: E-Commerce Copywriting: The Guide to Selling More. An E-tailing Group study revealed that unconditional free shipping is #1 criteria for making a purchase (73% listed it as ‘critical’). High price.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Market to the 95%, too!

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77