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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023.

Gaming 99
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How to manage and optimize local listings for SEO

Search Engine Land

Best practices include: Showcasing different angles of both the exterior and interior of your business. Be sure to take advantage by choosing relevant products that are popular, unique to your business, or currently on promotion and providing detailed information like prices and descriptions.

Sports 132
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Upstream vs. Downstream Marketing, Explained

Hubspot

A price and competitive edge for campaign assets. This strategy looks similar to deciding on a price. Factor in your customer segment, competitor pricing, and your own pricing model. Conceptualizing a product, its price, and its competitive edge sounds like it would happen pretty early on in the marketing process, right?

CRM 100
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Upstream vs. Downstream Marketing, Explained

Hubspot

A price and competitive edge for campaign assets. This strategy looks similar to deciding on a price. Factor in your customer segment, competitor pricing, and your own pricing model. Conceptualizing a product, its price, and its competitive edge sounds like it would happen pretty early on in the marketing process, right?

CRM 99
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts.

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This day in search marketing history: February 7

Search Engine Land

2010: The NFL, CBS, and the search engines didn’t do a great job at connecting with searchers who wanted to know what time the game started. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.” Here’s why.

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7 of the Most Creative Interactive Videos We've Ever Seen

Hubspot

In December 2018, Netflix’s Black Mirror released Bandersnatch , an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company. Bob Dylan | Like a Rolling Stone Interactive Music Video. Watch video here.

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