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What Is Local PR and How Does It Work? [Examples]

Hubspot

The first live podcast on Broadway will be performed on June 1st, 2020, at Hayes Theater in New York. True Crime Obsessed is a podcast about all things related to true crime documentaries, based and recorded in New York. Find the Local Angle. Three strategies to get started with local PR. Host Local Events.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

Think of it from a lifetime value (LTV) angle. Just like the New York Jets quarterback position, a constantly rotating and repopulating role with a two-season lifespan before the player is dropped from it and a new one is added on.)

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500+ Journalists Agree: These Are the Worst PR Tactics in 2019

Hubspot

Receiving a pitch that is too self promotional without a real story. We asked hundreds of journalists from top online publishers like TIME, CNN, The New York Times, Bustle and more the following question: “If you could give 1-3 points of feedback to the people pitching you, what would you say?”. Generic angle to a common story.

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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Because then you have a dedicated URL to use to promote blog subscription!

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7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. PR agency Hunter PR in New York City caught on at just the right time to make a creative video that got people talking. Since the video was posted, it received 26.5

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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.