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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Get MarTech! In your inbox.

Pitch 91
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Google promotes Liz Reid to head of Search

Search Engine Land

Reid was also the first female engineer in the company’s New York office. She is credited as one of the earliest pioneers of Google Maps and Local Search and helped Google redefine modern-day mapmaking with AI. Specific to Search, Reid helped: With Google’s multisearch. Make authentic, human voices more accessible.

Promote 140
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How marketers are investing in games: IAB PlayFronts

Martech

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Image: IAB. On the ad side, however, marketing budgets for gaming are growing.

Gaming 105
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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot. The “What Will You Design Today?” Why we care. “In

B2B 113
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Current trends in marketing and data have deep roots

Martech

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. We tap and go (in New York City we do that on public transit too).

B2B 111
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Google Ads gambling and games policy updated

Search Engine Land

Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. You must apply for certification to be eligible to promote these ads. Starting Dec. 12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. Why we care.

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7 Lead Generation Examples That Work Like Crazy

ClickFunnels

Ramit Sethi is a popular blogger at I Will Teach You To Be Rich and a New York Times best-selling author of a book with the same title. James Clear is a popular personal development blogger at jamesclear.com and a New York Times best-selling author of “Atomic Habits”. 1 Ramit Sethi. 3 James Clear. 4 Mark Rosenfeld.