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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Get MarTech! In your inbox.

Pitch 93
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Google promotes Liz Reid to head of Search

Search Engine Land

Google is making a number of changes to its executive team running Google Search: Liz Reid , who was leading up core search experiences, will now be the Head of Search at Google. Cheenu Venkatachary will be the new lead of Search quality and ranking. Reid was also the first female engineer in the company’s New York office.

Promote 138
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Google Ads gambling and games policy updated

Search Engine Land

Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. You must apply for certification to be eligible to promote these ads. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group. Why we care. Certification.

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Current trends in marketing and data have deep roots

Martech

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. We tap and go (in New York City we do that on public transit too). No surprise there.

B2B 109
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The Top 5 Strategies To Sell Without Selling

ClickFunnels

So how can you convey the value of what you offer without the potential customers getting their guards up? You don’t need to be super aggressive about promoting your product and pitch it at every opportunity. Promote his products. Reach out to them, interview them, and write up a case study. You want to avoid that. #2

Sell 246
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7 Lead Generation Examples That Work Like Crazy

ClickFunnels

Ramit Sethi is a popular blogger at I Will Teach You To Be Rich and a New York Times best-selling author of a book with the same title. James Clear is a popular personal development blogger at jamesclear.com and a New York Times best-selling author of “Atomic Habits”. 1 Ramit Sethi. 3 James Clear. 4 Mark Rosenfeld.

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404 pages: Best practices and examples from 50+ brands

Search Engine Land

Following these design practices can turn a frustrating error into a positive user experience and keep visitors engaged with your website, even when they encounter 404 pages. The New York Times 17. Editing your 404 page in WordPress can vary depending on how your WordPress is set up. Then, click on “customize.”