ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. But this is exactly what has caused online ad prices to increase by an average of 45% on Google and Facebook (and up to 1000% in some sectors). The concept of content advertising is a relatively new one.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Legitimate promotions can never have consideration. 110 000+ Twitter followers. Before you start.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Hubspot

NOVEMBER 9, 2020

Consider following suite with your own re-imagined version of Black Friday. Electronics typically have the best deals on Black Friday, followed by home goods and home appliances. Online holiday spend will surpass $189B in 2020 — up 33% YoY. 21 Black Friday Statistics for Marketers. Source: BlackFriday.com ). Source: Adobe ).

Retail 101

Retail Follow-up Promote Price 101

Lead Fuze

MAY 26, 2023

By employing the correct methodology and understanding, you can aid performers to attain new milestones in their vocations while constructing your own thriving venture. Furthermore, we’ll discuss leveraging popular platforms like Songkick and Spotify for promotion as well as avoiding common mistakes in music marketing efforts.

Promote 52

Promote Pitch Technique Legal 52

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. The campaign was continued for the 2014 Winter Olympics. 1) Vodafone Fakka. 5) Overstay Checkout.

Campaign 75

Campaign Gambling Hospitality Launch 75

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. the New York Times) to sell fake ad inventory.

E-commerce 100

E-commerce Commission Campaign Niche 100

Hubspot

APRIL 26, 2017

In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. 5) The New York Times. 4) Netto.

Construction 74

Construction Territory Campaign Promote 74

Hubspot

FEBRUARY 13, 2013

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Here's how it works. Pretty impressive.

Campaign 78

Campaign Transportation Drivers/motivators Promote 78

Hubspot

SEPTEMBER 7, 2020

The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. When a user goes live, Instagram notifies their followers and highlights their profile picture in the Stories section, making it appear first in line on their followers’ feeds. How 6 Brands Use Instagram Live.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Hubspot

FEBRUARY 26, 2020

Most of us grow up with dreams of making it on TV or the local radio with headlines like "Local Man Does Good" or "Neighborhood Woman Breaks World Record". Throughout our promotions process, this content proved interesting for readers at both the local and national levels. The major draw?

Territory 97

Territory Drivers/motivators Finance Networking 97

Hubspot

MARCH 30, 2015

Yup, that''s right: Thanks to an extensive background in graphic design and a very high follower count, Patrick''s full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick. His posts are editorialized, of course. "I''m

Campaign 78

Campaign Follow-up Promote Niche 78

Hubspot

DECEMBER 19, 2016

Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year.

Promote 78

Promote Campaign Legal Niche 78

Hubspot

AUGUST 2, 2018

On paid social, advertisers have a lot of opportunity to optimize their campaigns. They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. When you create an ad campaign, your first step is to choose your campaign’s goal.

Networking 101

Networking Promote Click Through Rate Campaign 101

Hubspot

JANUARY 23, 2020

These setbacks are especially tough for smaller businesses and start-ups. Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Promote 94

Promote Sports Trust Niche 94

Hubspot

NOVEMBER 12, 2019

Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. The current season follows a blind character over the course of his life -- from birth to adulthood. Although he faces challenges as a blind man, he grows up to be an independent musician living in a city.

Campaign 72

Campaign Gaming Represent Launch 72

Hubspot

OCTOBER 12, 2016

Additionally, Instagram Ads are displayed based on user Likes and Follows on Instagram and Facebook, giving marketers the opportunity to target their advertising efforts even more precisely. Why Launch an Instagram Ad Campaign. 4) New York Times. Here’s an Instagram Ad featuring the famous New York Times crossword puzzle.

Promote 78

Promote Campaign Launch Presentation 78

Hubspot

SEPTEMBER 16, 2019

Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign. Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible.

Transportation 97

Transportation Drivers/motivators Construction Entertainment 97

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. Not every secret is a ticking-clock campaign.

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. For instance, the unique audience can be leveraged for stylized campaigns that work for the professional when they're not working. Additionally, promoted and sponsored content on LinkedIn is less easy to identify on main feeds.

B2C 98

B2C Networking Entertainment Campaign 98

Hubspot

JULY 16, 2015

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. That's right: A 67-year-old woman is marketing her campaign to become President of the United States with techniques borrowed from a 25-year-old pop star. And it's working.

Campaign 78

Campaign Technique Represent Launch 78

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Brown punched up his argument, no doubt, for attention. Not every secret is a ticking-clock campaign.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

MAY 22, 2017

We have more reach and a larger new follower group there, so it leads to more conversions. million or 2 million followers, it’s going to be our number one priority.". Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration. Until we get to 1.5

B2C 101

B2C Follow-up Retail Launch 101

Hubspot

SEPTEMBER 26, 2016

Nostalgic ads have been popping up left and right -- with millennials as their main target. Therefore, they end up romanticizing simpler times much more -- even those times they weren’t around for.". The plot follows a Norweigan expat in New York navigating a hectic life as a fashion stylist. 1) Spotify.

Transportation 78

Transportation Campaign Follow-up Promote 78

Hubspot

SEPTEMBER 11, 2018

Instagram has become an insanely popular channel for brands to promote their products. But here's the thing -- brands are quickly realizing the power of normal people to promote their products. Micro-influencers, or people with a small number of followers compared to the big players, see the most engagement out of their audience.

Pitch 101

Pitch Trust Follow-up Promote 101

Hubspot

OCTOBER 21, 2016

The following is an excerpt from our free resource, How to Create Beautiful Infographics. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.

Cold Call 77

Cold Call Promote Follow-up Campaign 77

Hubspot

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. In fact, social media has been proven to boost brand awareness by driving up engagement.

Follow-up 69

Follow-up Promote Education B2B 69

Hubspot

MARCH 21, 2018

After people start reading your blog content more, and want to read it on consistent basis, they’ll sign up for your blog’s email subscription. Brands will collaborate with their video production, social media, and analytics teams to craft posts and videos that follow their formula for virality. Offer coaching services.

Commission 99

Commission Entertainment Lead generation Sports 99

Hubspot

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Why are these campaigns some of the best ads of all time? In fact, some of us might not have even been alive when these campaigns first aired. How to Create an Advertisement.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 28, 2017

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

Transportation 78

Transportation Launch Price Campaign 78

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MARCH 16, 2017

Suffice it to say, social media marketers need to capture and maintain the attention of their followers. And if you're looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat ? Geofilters are a fun way to share a time and place with your followers. But how exactly do you make that happen?

Electricity 76

Electricity Follow-up Construction Promote 76

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

FEBRUARY 11, 2018

Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. The company used it to promote its customer service expansion across rural India last year. Miss Dior – The new Eau de Parfum. The 10 Most Watched YouTube Ads of 2017. Their latest?

Gaming 78

Gaming Drivers/motivators Sports Promote 78

Hubspot

MAY 11, 2015

Follow @rmmageddon. Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. Follow @portergale. Follow @alexisohanian. Follow @Jenifer_Kern.

Follow-up 67

Follow-up Event Production Campaign Strategize 67

Hubspot

SEPTEMBER 5, 2013

Instead of just tweeting, Syed, who uses the Twitter handle @HVSVN, spent $1,000 buying promoted tweets in the New York and U.K. Their customer service is horrendous.” -- was aimed at people who follow the British Airways account on Twitter. Most of us just suck it up and wait for our bags. this happens.

Service 73

Service Promote Follow-up Campaign 73