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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. What’s next in first-party advertising? Here’s the scoop on our latest releases and updates — and what they can do for your business.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Search Engine Land

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. What’s next in first-party advertising? Here’s the scoop on our latest releases and updates — and what they can do for your business.

SQL 80
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Black Friday sales up nearly 12% from 2021

Search Engine Land

Shopify announced a record-setting Black Friday with sales of $3.36* billion from the start of Black Friday in New Zealand through the end of Black Friday in California. Ecommerce merchants and advertisers who promote online should still prioritize and continue to run ads, even after the BFCM holiday. Peak sales per minute: $3.5

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Amazon sellers battle the giant’s algorithm-based policy and decision making

Martech

There was a lot of discussion about Amazon’s algorithms at the AMZ Innovate event for Amazon sellers in New York City this week. These companies are in the business of acquiring and growing FBA (fulfilled by Amazon) sellers — developing symbiotic portfolios of businesses which allow cross-selling and cross-promoting.

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4 Ways New Data Cloud Features Help You Personalize Ads

Salesforce

Another year, another World Tour New York! For example, with Data Cloud, a tech company can create an end-to-end program to increase awareness and promote relevant upsell and cross-sell conversion opportunities to grow their sales pipeline.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok.

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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

Selling luggage ain’t exactly a sexy thing. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative. Third, they used Gmail Sponsored Promotions to cross-sell complementary products to people who just bought something from other retailers.