Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. Here’s how to maximize the API for specific SEO use cases. (By Published Sept.

Engineering 111

Engineering Strategize Launch Process 111

Martech

MARCH 7, 2024

Cart Calculate API Your developers are going to love this one. The Cart Calculate API allows them to make custom cart calculations during the checkout flow, with control over the cart calculation process, simplifying the addition of customizations.

User Experience 108

User Experience Promote Trust CRM 108

Search Engine Land

DECEMBER 7, 2023

We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. Inventory management. Price updates.

Retail 95

Retail Product Non-Profits Profit margin 95

Martech

JANUARY 24, 2024

The assets your firm has already housed in your digital asset management (DAM) solution can provide a proprietary learning environment that will prevent AI-generated assets from sounding like your competitors and, well, robotic. Are there contractual restrictions that hinder your genAI API?

Niche 110

Niche Price Technology Technology 110

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Three-time Google Cloud partner award winner, Wix CMS and business solutions include machine-learning powered AI like Google Translate, Vision AI and Google Ad management for years.

Objectives and Key Results 113

Objectives and Key Results UX Manufacturing Technology 113

Search Engine Land

AUGUST 29, 2023

Google Ads API v12 will sunset on September 27, 2023. Developers are being advised to migrate to a newer version before then to ensure API access is not affected. API updates have a direct impact on how advertising campaigns work. To prevent this, it’s important to keep using the latest API version. Why we care.

Campaign 89

Campaign Engineering Process 89

Search Engine Land

DECEMBER 6, 2023

Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Segment builder. Custom reports builder. Segment builder.

Promote 133

Promote Campaign Engineering Service 133

Search Engine Land

MAY 18, 2023

The Privacy Sandbox initiative, a project led by Chrome, is introducing new key relevance and measurement APIs to Chrome Stable. The APIs set to go live are: Topics: Generate signals for interest-based advertising without third-party cookies or other user identifiers that track individuals across sites. Unveiling the specifics.

Launch 96

Launch Engineering Conversion Closing 96

Search Engine Land

OCTOBER 19, 2023

The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API. Chat Ads API in closed beta. Microsoft is now inviting brands with existing chat experiences or large language models to apply to partner with its Chat Ads API. Why we care. Lauren Tallody, Sr.

Conversion 112

Conversion Territory Strategize Engineering 112

Smarter With Gartner

JULY 22, 2021

Software engineering leaders around the world see application programming interfaces (APIs) as the best option to connect systems and applications to build impactful and composable software architectures. However, they overlook the business potential of APIs as digital products and focus largely on technical use cases.

Engineering 121

Engineering Government Promote Trust 121

Martech

MARCH 6, 2024

LinkedIn started investigating the issue at 4.25pm ET on March 6, and managed to restore services as usual by approximately 4.45pm ET. LinkedIn said in a statement: “We are currently experiencing an issue across the Linkedin API developer platform that is causing API requests to fail unexpectedly. What LinkedIn is saying.

Service 77

Service Campaign Start-ups Conversion 77

PandaDoc

MARCH 22, 2024

To keep all your assets safe and sound during due diligence, you need a robust solution for secure document management. This platform lets you unlock, share, and manage documents from anywhere with just a click. Let’s see how due diligence data rooms help companies improve and secure document management.

Process 52

Process Legal Contract Teamwork 52

Search Engine Land

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. Sign up today!

Presentation 102

Presentation Conversion Campaign Engineering 102

Search Engine Land

FEBRUARY 28, 2023

Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API requests failing. To migrate to the newest version, visit the Google Ads API documentation here. To migrate to the newest version, visit the Google Ads API documentation here.

Campaign 94

Campaign Engineering Start-ups 94

Search Engine Land

APRIL 4, 2024

In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 100

Campaign B2B Objectives and Key Results Represent 100

Search Engine Land

AUGUST 10, 2023

Google Ads API version 14.1 The minor update includes additional search term data, new recommendation types and account management assistance. In order to use some of the new Google Ads API version 14.1 Read the Google Ads API version 14.1 The post Google Ads API version 14.1 Why we care. Upgrade needed.

Account management 93

Account management Campaign Clients Engineering 93

Martech

JANUARY 10, 2023

Reducing martech bloat through API integration. The concept of an application programming interface (API) dates back to the 1960s. In the 1970s, larger organizations such as IBM and Microsoft began utilizing APIs as an access point for their products and services. Dig deeper: My stack is bigger than your stack, so what?

Transportation 114

Transportation Technology Technology Consult 114

Search Engine Land

JANUARY 19, 2024

Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including: Asset Requirements. PMax reporting guide. Campaign-level conversion goals. Asset group signals. Troubleshooting. Why we care.

Retail 116

Retail Campaign Conversion Process 116

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. Sign up today!

Presentation 95

Presentation Conversion Campaign Clients 95

Search Engine Land

JANUARY 25, 2024

However, there is a growing concern among some that the potential lack of control may lead to the opposite outcome, causing inefficient allocation of ad budgets that becomes challenging to oversee and manage. To launch this update, you will need to ask your site developer to make changes to the code in Meta’s Marketing API.

Campaign 108

Campaign Launch Technology Technology 108

Search Engine Land

SEPTEMBER 28, 2023

In a blog post, Google said: “Today we’re announcing Google-Extended, a new control that web publishers can use to manage whether their sites help improve Bard and Vertex AI generative APIs, including future generations of models that power those products. The announcement. ” Robots.txt. Is this the right answer?

Engineering 145

Engineering Launch Trust Product 145

Search Engine Land

JUNE 6, 2023

Google describes salience in their API docs as: “The salience score for an entity provides information about the importance or centrality of that entity to the entire document text. It allows accessing various functionalities like file operations, environment variables, and process management. Why salience score?” you might ask.

X-functional 95

X-functional Objectives and Key Results Follow-up Start-ups 95

Salesforce

AUGUST 18, 2023

Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences. Learn how you can protect and govern APIs for large language models (LLM). However, they come with security risks.

Government 98

Government Trust CRM Follow-up 98

Martech

MARCH 16, 2023

Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. Consent management platforms While other privacy-centric solutions are nice-to-haves, consent management platforms (CMPs) are virtually mandatory. The world of privacy-centric solutions is vast.

GTM 94

GTM Legal UX User Experience 94

Search Engine Land

JUNE 14, 2023

This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. Any content added into the headless CMS sends that content to the main website through API integration. Can it really improve the way we do SEO?

User Experience 99

User Experience Engineering Presentation Technology 99

Search Engine Land

APRIL 27, 2023

Google released the v13_1 of the Ads API. API v13_1 introduces new features and improvements that can enhance campaign management and performance. The post 5 new changes to the Google Ads API appeared first on Search Engine Land. There are no breaking changes in this version. What’s new. Dig deeper. Why we care.

Campaign 94

Campaign Clients Engineering Follow-up 94

Search Engine Land

OCTOBER 27, 2022

Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will inevitably help advertisers build, scale, and optimize campaigns. The API is still in development and there is no release date published at this time.

Represent 88

Represent Campaign Strategize Engineering 88

Search Engine Land

OCTOBER 17, 2022

The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag management partner Google Tag Manager and commerce partner Shopify. Early API adopters. The Pinterest Trends Tool. What Pinterest says.

Conversion 88

Conversion Campaign Engineering Follow-up 88

Search Engine Land

JANUARY 11, 2023

” In Business Connect, businesses can manage their place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions. .” Apple also now supports a new API named the Business Connect API.

Launch 96

Launch Presentation Promote Engineering 96

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Finance 115

Finance Drivers/motivators Campaign Technology 115

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. By leveraging Google Cloud Platform's Vertex AI API, FeedGen offers both zero-shot and few-shot inference capabilities. How does FeedGen compare to feed management tools?

Product 112

Product A/B testing Retail Presentation 112

SaaStr

AUGUST 13, 2023

RevenueCat (where I was lucky enough to be the first investor) is the leading mobile subscription management API and literally processes more API calls a day than Stripe. We’re kicking off a new series on SaaStr on what top SaaS and Cloud leaders (CROs, CMOs, and CTOs) use in their tech stack.

Process 81

Process 81

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Greg Finn. Published Jan. By Benjamin Wenner. Published Aug.

Engineering 118

Engineering Lead generation Retail Campaign 118

Martech

SEPTEMBER 6, 2023

Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. Marketers have been advised that audience creation and management should still be done via Microsoft Advertising online. How it works.

Launch 111

Launch Campaign Process Customers 111

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Business email address Subscribe Processing.

Contact 118

Contact Trust Represent Follow-up 118

Search Engine Land

AUGUST 23, 2023

This tool analyzes the next steps taken by users after viewing a campaign on Reddit, using the Reddit Pixel, Conversions API and/or Mobile Measurement Partner (MMP) integration. Reddit Conversion Lift. It analyzes campaign conversion metrics such as: App install Page visits Leads Add-to-carts Purchases How it works.

Launch 98

Launch Campaign Conversion Engineering 98

Search Engine Land

APRIL 11, 2023

For guidance on how to effectively use the “Keyword Plan Campaign Forecast,” you should refer to the Google Ads API documentation. Failing to do so may lead to disruptions or inaccuracies in their forecasting and ad performance management. Why we care.

Campaign 99

Campaign Engineering 99