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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. The potential implications of these lawsuits may directly impact advertisers’ strategies, costs, and overall effectiveness of their digital campaigns.

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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

Within a few years, Anderson became the face of college girls in what seemed to be every marketing campaign. The most notorious faux pas was in 2004, when competitors Dell and Gateway used photos from the same photo shoot in their “Back to School” promotional material. But did it stop there? Image source ).

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. The most notorious faux pas was in 2004, when PC competitors Dell & Gateway used photos from the same photo shoot in their “Back to School” promotional material. But did it stop there?

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The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails

Sales Hacker

PART III: The 4 Critical Parts of a Cold Email Campaign. PART III: The 4 Critical Parts of a Cold Email Campaign. Just imagine driving around with an ice cream truck in the dead of winter in Minnesota… Versus driving around a ballpark in Phoenix, Arizona, right before a game. PART I: It Starts With Knowing Your Prospect.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Lots of batteries.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Our Chief Revenue officer, another one of our senior leadership lives in Scottsdale, Arizona. Still to this day, I’ve not been to Scottsdale, Arizona and it has not been an impact on the business at all. We actually did an out of home campaign which is a billboard campaign, bus terminals.

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The 17 Best College Instagram Accounts (And Why They're So Darn Good)

Hubspot

We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. 5) Arizona State University. 17 of the Best College Instagram Accounts. 1) Colorado State University.

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