B2B Related Topics 
Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Could be that marketing will enjoy an increase in power and influence in B2B? But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.
Martech
OCTOBER 8, 2024
No less than 50% of B2B marketers won’t reach their goals this year. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. Top B2B challenges. Economic conditions (46%). Problems with marketing/sales alignment (44%).
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Martech
NOVEMBER 4, 2024
They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” Digital natives aren’t like the rest of us. The old adage still stands: “Business buyers are still people.” What new tools and tactics have emerged?
Martech
SEPTEMBER 19, 2024
Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. Some of B2B’s most influential sectors require the most sophisticated, accurate content and strategies. The B2B content creation conundrum Of the 61.4% of marketers who report using AI , 44.4% use AI to create content. billion by 2033.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads.
Martech
JULY 11, 2024
Dig deeper: The false allure of B2B intent data Analyzing your own engagement data Here’s what you need to know about analyzing your own engagement data. The post Why B2B marketers get their signals crossed appeared first on MarTech. Given that 5% of your targeted audience is in a buying cycle at any one time, this would make sense.
Martech
OCTOBER 28, 2024
Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Why bother adding images at all, my B2B email friends? Processing.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.
Advertiser: ZoomInfo
It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
Advertiser: ZoomInfo
Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
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