Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Dig deeper: 3 ways B2B marketers can use generative AI Today’s options don’t seem reasonable GPTs are like the DOS prompt from the 1980s: It feels like the DOS prompt time-traveled to the 21st century and decided to throw a party. You’ve been on LinkedIn.

B2B 121

B2B Strategize Technology Technology 121

Martech

MAY 16, 2024

One indication of CTV’s and digital video’s precision is the growth seen in targeted B2B campaigns. B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09

Retail 120

Retail Entertainment B2B Campaign 120

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Profit margin 133

Profit margin B2B Campaign Retail 133

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Dig deeper: Redefining “leads” in B2B: Why data enrichment is key for lead gen Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information.

Cross-sell 118

Cross-sell Customers Referrals Lead generation 118

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.

B2B 122

B2B Prospecting A/B testing Click Through Rate 122

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

B2B 117

B2B Objectives and Key Results Strategize CRM 117

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company. The end result was a successful community launch that garnered over 2,000 users in only three months.

Growth 115

Growth B2B Launch Follow-up 115

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science.

B2B 141

B2B Lead generation Education Follow-up 141

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 116

B2B Objectives and Key Results Strategize CRM 116

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. Can you figure it out?

B2B 81

B2B Angle B2C Pitch 81

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 134

Strategize B2B B2C Trust 134

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. Business email address Sign up now Processing.

CRM 112

CRM B2B Follow-up Consult 112

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. Marketing to buying teams is not the same as marketing to accounts. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. Specifiers How is this thing better than the competition?

B2B 121

B2B Drivers/motivators CRM GTM 121

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? It’s certainly not an ideal B2B customer experience. Below, we’ll cover four steps to crafting your ideal B2B customer experience.

B2B 75

B2B Cross-sell Customers GTM 75

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 127

B2C Lead generation B2B Campaign 127

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Source: B2B Reviews Why we care. The report is based on a survey of 230 B2B marketing managers.

B2B 134

B2B Campaign Process Customers 134

Martech

SEPTEMBER 1, 2023

AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Content marketing Want your content to connect? Want to find out the latest content marketing strategies?

B2B 119

B2B Follow-up Technology Technology 119

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Discover fresh ways to apply automation in your B2B organization.

B2B 121

B2B Campaign Growth Technology 121

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

B2B 138

B2B Customers B2C Cold Call 138

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Business email address Subscribe Processing.

B2B 129

B2B Gaming Clients CRM 129

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

B2B 131

B2B Technology Technology Pipeline 131

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Personalization and Customer Engagement : In the digital age, personalization is key, especially in B2B marketing.

GTM 124

GTM B2B Technology Technology 124

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. A person who looks it up is in the market to spend money.

B2B 123

B2B Gaming Niche Appointment 123

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 131

B2B Represent Campaign Strategize 131

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

B2B 133

B2B Cross-sell Pharmaceutical Account management 133

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%.

B2C 125

B2C B2B Follow-up Service 125

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Gone are the days when gating all content to meet quarterly MQL KPIs was effective.

B2B 128

B2B Lead generation GTM CRM 128

Heinz Marketing

MAY 6, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Prospecting via Email? You Need to Nail These 3 Things by David Priemer Email prospecting is one of the simplest and most widely-used strategies for generating sales leads.

B2B 96

B2B Prospecting Referrals Sales 96

Heinz Marketing

OCTOBER 23, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Buyers Are Under Pressure To Prove ROI and Other B2B Fallacies. Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges.

B2B 116

B2B B2C Trust Campaign 116

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities.

B2B 121

B2B Customers Teamwork Campaign 121

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Technique 120

Technique B2C User Experience Strategize 120

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. B2B marketers identify budget constraints as their main challenge. Business email address Subscribe Processing. Get MarTech!

Launch 110

Launch Drivers/motivators B2B Represent 110

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Gambling 122

Gambling B2B Launch Drivers/motivators 122

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? Google and Yahoo established new restrictions for bulk email senders effective Feb. We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. Reported spam rates (i.e.,

Retail 117

Retail B2B Quota Represent 117

Heinz Marketing

DECEMBER 25, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B Marketers: Make Your Email Newsletter a Thing. As a result, we create a drip campaign or an email nurture that does really work.

B2B 114

B2B Campaign Technology Technology 114

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Hospitality 130

Hospitality B2C B2B Construction 130