article thumbnail

B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 101
article thumbnail

“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

Therefore, I wanted a job that included direct customer contact so I could see the impact my work had on the customer’s business. This attitude was based on the admittedly few experiences I had at the time with “B2B” type sales. Instead, I ended up to be promoted to the post of Director of Strategic Planning at the corporate HQ.

Customers 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Deep Dive Into Successful Account Planning

Outreach

For most B2B companies, customer churn stems from inadequate customer care. When done well, account planning more closely resembles a partnership between an organization and its clients than a simple transactional relationship. Why account planning matters. Account planning doesn’t happen overnight.

article thumbnail

Leveraging AI-Driven Content Gap Analysis for Growth

Lead Fuze

Content Marketing Institute’s B2B Benchmarks, Budgets, & Trends Report found that 69% of successful marketers have a documented content strategy. The Impact of AI-Driven Comparative Analysis on Strategic Planning Strategic planning can be a challenging process. Now that’s smart investing.

Growth 52
article thumbnail

Unveiling How to Find Total Addressable Market for Success

Lead Fuze

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. TAM Driving Strategic Decisions at a B2B Company A B2B software firm utilized value theory-based calculation methods for estimating its total addressible market.

article thumbnail

How to Work Leads: Strategies for Effective Lead Generation

Lead Fuze

In this comprehensive guide, we’ll delve into various lead generation strategies such as referral marketing and B2B content optimization. LeadGeneration #ReferralMarketing” Click to Tweet Optimizing Your B2B Content Strategy In the B2B world, content is king. Happy clients are your brand’s cheerleaders.

article thumbnail

4 communication best practices agencies must employ early in Q4

Search Engine Land

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. Internal marketing teams don’t plan their strategy around agency meetings. Work backward and build project plans.

Clients 93