24 questions to ask ABM vendors before signing the contract
Martech
JULY 29, 2022
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Account-based marketing addresses changes in B2B buyer behavior. Does the tool provide real-time analytics?
Let's personalize your content