Heinz Marketing

JUNE 25, 2025

Traditional metrics (MQLs, CTRs, funnel conversion rates) measure top-of-funnel activity. Image Credit: Image by freepik The post Frequently Asked Questions About CLG Metrics in B2B Marketing appeared first on Heinz Marketing. CLV helps justify investment in onboarding, CS, and customer marketing.

B2B 91

B2B Cross-sell Referrals Drivers/motivators 91

Veloxy

JANUARY 7, 2025

This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages. Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 29, 2024

Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat. Keep your CRM clean for better outreach and reporting Before heading to a conference, the last thing you need is a CRM bogged down with messy data.

CRM 124

CRM Contact Networking Follow-up 124

Search Engine Land

AUGUST 5, 2024

At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns. Max conversion value. The rest was under “others.”

Campaign 101

Campaign Lead generation CRM B2B 101

Sales Pop!

SEPTEMBER 16, 2021

Just as occurred some years ago with global warming, there are still people both scared and dismissive of B2B social selling. Some 3 in 4 IT purchasing committees are ready to have a conversation with a new vendor on social media. The post The Case for Embracing B2B Social Selling appeared first on SalesPOP!

B2B 234

B2B Sell Quota Technique 234

Heinz Marketing

MAY 13, 2025

This is a challenging spot for many B2B leaders and contributors. However, with a solid data model showing volume and conversion metrics across the buyer and customer journeys, you can tie marketing efforts to shifts and changes in those numbers. Anything that doesnt integrate with your CRM should be in your MAP.

B2B 97

B2B GTM CRM Pipeline 97

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. 1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Vanity metric No. Vanity metric No.

CTR 84

CTR CRM Click Through Rate Lead generation 84

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’ ’ Audience: B2B tech marketers.

B2B 126

B2B A/B testing Trust CRM 126

Veloxy

FEBRUARY 12, 2025

Salesforce Sales Cloud - CRM Platform My experience as a sales productivity platform CEO has exposed me to many CRM solutions. The platform works with over 90 tools and syncs smoothly with major CRM systems. The platform combines smoothly with popular email platforms like Outlook and Gmail.

Product 130

Product CRM Price Objectives and Key Results 130

Salesforce

AUGUST 27, 2024

Are B2B marketers overwhelmed by all the data at their disposal? Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer – but also creating challenges.

Campaign 64

Campaign B2B CRM Represent 64

Heinz Marketing

JUNE 5, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? How do you build a B2B buyer’s journey?

B2B 62

B2B Pipeline Campaign Sales 62

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Buyer, which helps B2B customers find products, make purchases and track orders. Service Agent , which replaces chatbots in handling customer service.

Launch 127

Launch Represent Engineering CRM 127

Martech

APRIL 9, 2025

AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 2. Lead conversion. But why is AI proficiency so critical for marketers and why is this happening now?

GTM 129

GTM Strategic planning Strategize B2B 129

Salesforce

MAY 29, 2025

Were in the midst of a digital agent revolution where AI is no longer just supporting tasks, but actively driving business processes, from handling service requests to closing complex B2B sales deals. Ethical Considerations for CRM Applications Enterprise AI agents must not only perform accurately they must do so responsibly.

B2C 95

B2C CRM B2B Negotiate 95

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. On-site search is a key component of commerce, and Einstein Semantic Search can help improve relevance, decrease bounce rates and increase conversion rates.

Objectives and Key Results 112

Objectives and Key Results User Experience CRM Networking 112

Sales Pop!

MARCH 12, 2025

Besides generating leads, eLearning also helps businesses establish meaningful relationships with likely customers, resulting in increased engagement and higher conversion rates. Conduct Assessment & Continuous Optimization Analyzing user engagement, course completion, and lead conversions sheds light on what is working.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

JUNE 9, 2025

In B2B, complex buying decisions are rarely made on impulse. For example, you don’t replace your CRM very often. B2B marketing strategies focused on only short-term demand capture programs sacrifice priming the 95% of the market for future buying situations. If not, they won’t invite you into the buying conversation.

B2B 62

B2B Objectives and Key Results Campaign Clients 62

Martech

FEBRUARY 27, 2025

Building efficiency in a B2B sales funnel is no small task. Data-driven automated email nurturing can help B2B organizations engage with leads, creating a streamlined, scalable way to guide prospects through the sales funnel. The good news? What is automated email nurturing?

B2B 89

B2B Click Through Rate CRM Sales 89

Martech

OCTOBER 24, 2024

Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. For example, ExactBuyer and Upscale support outbound engagements with cold, warm and hot leads with relevant B2B messaging. OppWiser saves time with lookalike companies for your existing clients.

Niche 126

Niche Pipeline Growth Prospecting 126

Martech

JUNE 6, 2025

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. Today’s AI’s changes in the B2B buyer journey are mainly across four core areas. Email: See terms. Strategy, process and human judgment do.

GTM 109

GTM Customers B2B Strategize 109

SaaStr

JULY 1, 2025

The latest AI B2B to go through hyper-growth. When personalization doesn’t connect to conversation history, you sound robotic. CRM data accuracy sits at 47% across most sales orgs. They’ve rocketed to $6m ARR in just a few months. When your SDR tool doesn’t sync with your AE workflow, leads fall through cracks.

Territory 85

Territory CRM Negotiate Relationship building 85

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Conversely, lower points should be given to leads outside your service area. Conversely, if you’re targeting SMBs, adjust your scoring model accordingly.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

SEPTEMBER 4, 2024

Could ChatGPT simulate a full-scale marketing and sales strategy for a B2B SaaS platform? A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. Spoiler alert: It can, and the results were eye-opening. Why build a CDP simulator?

SQL 120

SQL Healthcare Finance Campaign 120

RingDNA

JULY 2, 2025

It’s ideal for both B2B and B2C sales professionals aiming to sharpen their sales instincts and improve quota attainment. In just a few hours, learners gain practical skills in lead nurturing, inbound selling, and effectively using HubSpot’s CRM tools. Duration: 6 weeks (self-paced with daily modules) Cost: ~$695 2.

Retail 62

Retail Technical Sales Consult CRM 62

Tibor Shanto

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. When you think sales, most think CRM, and most are often disappointed in the popular offerings. This could explain why many hide their CRM behind an “engagement” tool or layer. Customer Value Management.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Highspot

JUNE 23, 2025

But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year. With seller activity, buyer engagement, training progress, and CRM data in one place, you get a complete view of sales performance. That’s because identifying the right growth levers is only half the equation.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Salesforce

NOVEMBER 5, 2024

These journeys can lead to higher conversion rates since nurtured leads often make larger purchases. Along with identifying actions that are likely to lead to conversions, look for features that help create habits for your customers. The first email sent one hour after the cart is abandoned, has a conversion rate of about 6.33%.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” Use LinkedIn to Have Smarter Conversations Let’s face it – if you use LinkedIn to send out spammy emails to prospects, it’s not likely that you’ll get the traction you desire. Source: Gartner ​.

Closing 62

Closing B2B Sell Referrals 62

Martech

AUGUST 2, 2024

The simple funnel formula of awareness, consideration, conversion and retention is a basic example. This is especially useful for big-ticket and B2B purchases with longer buying cycles. B2B customer journey maps might focus on the different personas in the buying group, as multiple stakeholders take part in the purchase decision.

Customers 112

Customers B2B Start-ups CRM 112

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Service Agent replaces chatbots in handling customer service and replaces chatbots. Personal Shopper recommends products and helps with search.

Launch 116

Launch Pitch Represent Campaign 116

Martech

DECEMBER 20, 2024

Library of skills and integrations This library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. It learns from conversations in Slack channels and direct messages.

CRM 107

CRM Engineering Clients Represent 107

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. What accounts in your CRM have no history or engagement with this product/service but would be a fit, based on information provided by Sales? Generic campaigns won’t cut it anymore.

B2B 133

B2B Cross-sell Campaign CRM 133

ClickFunnels

AUGUST 17, 2021

This makes it the best place to look for sales prospects, especially if you are in the B2B space. That’s because, in the B2B space, the ideal customer is an organization, but you need to pitch your product to an individual decision-maker. Keep track of all the email conversations. LinkedIn Sales Navigator. Pricing: Custom.

Prospecting 244

Prospecting Price CRM Pitch 244

Sales Pop!

NOVEMBER 18, 2021

In this article, we will take a look at the features of both paid and free lead generation tools that will help increase the conversion rate of website visitors into potential customers. Pipeliner CRM. Thus, Intercom suites include Conversational Marketing, which you can use to convert visitors into customers.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

CRM 121

CRM Customer Relationship Management Campaign Relationship Management 121