Veloxy

JANUARY 7, 2025

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. Also review what technology and tools your team employs. There's more, read today!

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., Processing.

B2B 109

B2B Promote Follow-up Lead generation 109

Veloxy

JUNE 8, 2022

The technology available today allow sales teams to maintain a healthy pipeline and continually move leads on to the conversion stage. Your company can also grow at a steady rate by following sales pipeline management best practices and making use of the worlds best CRM software. But first…. What is a Sales Pipeline? Conclusion.

Pipeline 195

Pipeline Technology Technology Cross-sell 195

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. “It connects with your CRM. . “It connects with your CRM.

Technology 118

Technology Technology B2B Represent 118

Martech

AUGUST 29, 2024

Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat. Keep your CRM clean for better outreach and reporting Before heading to a conference, the last thing you need is a CRM bogged down with messy data.

CRM 126

CRM Contact Networking Follow-up 126

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Get MarTech! In your inbox.

Launch 114

Launch Technology Technology Campaign 114

Veloxy

FEBRUARY 12, 2025

Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Salesforce Sales Cloud - CRM Platform My experience as a sales productivity platform CEO has exposed me to many CRM solutions. The platform works with over 90 tools and syncs smoothly with major CRM systems.

Product 130

Product CRM Price Objectives and Key Results 130

Sales Pop!

MARCH 19, 2023

A few days ago, CX TODAY posted an article entitled “Salesforce Teases ‘The First Generative AI For CRM.’” Salesforce’s promotional video for this new functionality, posted with the article, begins with the line, “What if your CRM could sell for you?” We firmly believe in technology and its supportive role in sales.

Construction 236

Construction CRM B2B Technology 236

Martech

APRIL 2, 2025

Your target audience is B2B, likely consisting of mid-size to larger companies, with decision-makers within those organizations. A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Closing Bigger

FEBRUARY 10, 2025

The Role of CRM and AI in Bridging Leadership and Management Technology, when used correctly, can enhance both sales management and leadership. CRMs provide structure, consistency, and visibility into key performance metrics, helping managers keep the team accountable. Contact Maximizer CRM today !

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. E-commerce and CMS.

CRM 142

CRM E-commerce Objectives and Key Results Retail 142

Martech

SEPTEMBER 11, 2024

In most SaaS and B2B organizations, silos exist for practical reasons. Connect functional groups and leverage talent and technology via shared goals and connected data. Collect this feedback in your CRM so it can be used and rules can be applied for priority action (e.g., customer persona, product feature, sentiment).

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Sales Pop!

FEBRUARY 10, 2023

Continuing our series on Pipeliner and its rightful place in the CRM market, let’s now take an overall look at why Pipeliner CRM is factually superior to its competitors. We have the latest technology and know how complex it can be to reprogram. I believe that technology is the more important factor.

CRM 130

CRM Pipeline Construction Technology 130

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Launch 118

Launch Pitch Represent B2B 118

Sales Pop!

MAY 22, 2022

Instant dynamic visualization is, of course, what is provided by Pipeliner CRM all throughout the system. One of the people I enabled with this technology was a professor in the Department of Cardiology at Medical University in Vienna. He was very into technology, always at the edge of technology as Pipeliner is today.

CRM 245

CRM Pipeline Technology Technology 245

Sales Pop!

JUNE 4, 2023

Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology. This is why Pipeliner CRM offers the functionality to have as many different sales processes as a company needs. Pipeliner CRM is an efficient tool. Technology No business today can survive without technology.

Technology 130

Technology Technology Process Construction 130

Adaptive Business Services

MARCH 12, 2025

Nimble CRM – I have been a Nimble user, and an authorized Independent Solution Partner since before Nimble was introduced in 2012. I have used CRM since the late 80s. I simply cant imagine any salesperson not using some sort of CRM. A good CRM makes you money! Are you thinking about a CRM?

B2B 71

B2B Sell CRM Drivers/motivators 71

Heinz Marketing

MAY 15, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. In this blog, we’ve compiled the most frequently asked questions B2B marketers ask when building their Ideal Customer Profile (ICP), developing buyer personas, and mapping the buying committee. How do you create an ICP?

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. Two major shifts in martech composability Martech stack design is undergoing two significant composability shifts one in B2B and another in B2C/B2B2C each redefining what sits at the center of MOps. In 2025, that center is shifting.

B2C 80

B2C CRM B2B Engineering 80

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 131

CRM Technology Technology Engineering 131

Sales Pop!

JULY 2, 2022

This has led to the use of sales technology (including artificial intelligence) being used to try and optimize humans through technology instead of educating them. This radical shift in thinking goes well back before the advent of technology, having its beginnings in the field of economics. Where did we go so wrong?

CRM 236

CRM Pipeline Education Sales 236

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Technology stack Leads using technologies that integrate with or complement your solution should receive additional points.

Cross-sell 124

Cross-sell Lead generation GTM Territory 124

Sales Nexus

OCTOBER 12, 2021

With the online CRM solutions available today, you can integrate your sales and marketing strategies to nurture your leads. Learn how to connect with your customers, take them through your sales funnel, nurture your leads, and optimize your digital marketing investments with a reliable online CRM solution. Listen to the Podcast here!

CRM 118

CRM Campaign B2B Pipeline 118

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 118

CRM B2B Follow-up Consult 118

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 122

Technology Technology B2C Government 122

Martech

AUGUST 2, 2024

This is especially useful for big-ticket and B2B purchases with longer buying cycles. B2B customer journey maps might focus on the different personas in the buying group, as multiple stakeholders take part in the purchase decision. Some organizations create journey maps for individual products.

Customers 115

Customers B2B Start-ups CRM 115

Martech

DECEMBER 20, 2024

Library of skills and integrations This library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. Practicing and preaching Salesforce is using the technology internally.

CRM 109

CRM Engineering Clients Represent 109

Salesforce

MARCH 4, 2023

If you’re a business owner or if you interface with customers, you’ve probably heard the term “CRM” bantered around. But what is CRM, and what does CRM do? And more importantly, what can a CRM do for your business to help it grow? What is CRM? Explore the dashboard How does a CRM work?

CRM 98

CRM B2C Commission Customer Relationship Management 98

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

CRM 124

CRM Customer Relationship Management Campaign Relationship Management 124

Martech

AUGUST 31, 2021

You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. I set out to speak to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives.

Technology 122

Technology Technology Networking CRM 122

Martech

SEPTEMBER 25, 2024

Marketing automation was followed in the 2024 survey by email distribution software, CRM and SEO tools Most-replaced martech applications. More than half (58%) of the respondents said they worked in B2B, while nearly one-quarter (24%) said they sold to both businesses and consumers. Source: 2024 MarTech Replacement Survey.

CRM 117

CRM Price B2B Follow-up 117

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts.

B2B 124

B2B Objectives and Key Results Campaign CRM 124

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process.

B2B 122

B2B Drivers/motivators CRM Contact 122

Martech

JULY 19, 2024

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Businesses are born, then they reach the point in their growth where they need a CRM. If a customer is looking to save money, dropping the CRM platform is a drastic move. But save some blame for a maturing market.

Cross-sell 119

Cross-sell Growth CRM Up-sell 119

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Native CRM integration. Marketers double down by replacing MAPs. In your inbox.

B2B 133

B2B Campaign CRM Drivers/motivators 133

Martech

JANUARY 7, 2025

Buyer, which helps B2B customers find products, make purchases and track orders. Library of skills and integrations Also announced in December 2024, this library spans key business applications like CRM, Slack and Tableau, and integrations from AppExchange partners. Service Agent , which replaces chatbots in handling customer service.

Launch 129

Launch Represent Engineering CRM 129

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. The benefits of audience planning Nearly 75% of customers expect better-personalized experiences as technology advances, according to Salesforce’s State of the Connected Customer.

B2B 134

B2B Cross-sell Campaign CRM 134