Martech

APRIL 9, 2025

But why is AI proficiency so critical for marketers and why is this happening now? 3 reasons AI proficiency is a key differentiator for marketers 1. AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Similarly, Monica.ai

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Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) Feeling that AI FOMO? Youre not alone.

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GTM Engineering Electricity X-functional 101

Sales Hacker

MAY 16, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. ZoomInfo just made a bold move: they changed their Nasdaq ticker from $ZI to $GTM. The market also took notice.

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Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

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GTM X-functional Pipeline Construction 116

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. ” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations. .” Click to expand. Processing.

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Sales Hacker

MAY 21, 2024

16:32 – The role of agencies and solutions partners in Arrows’ go-to-market approach. 21:09 – Leveraging content marketing to punch above your weight as a startup. 41:18 – One thing that is working for Daniel in go-to-market right now. Referenced: The Happy Customer Festival on June 4, 2024.

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GTM Go To Market B2B Networking 123

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Personalization and Customer Engagement : In the digital age, personalization is key, especially in B2B marketing.

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GTM B2B Technology Technology 128

Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

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Heinz Marketing

OCTOBER 21, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. Your go-to-market strategy is NOT a one and done strategy or project. Here are three B2B go-to-market myths that may be holding your business back. .

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Go To Market GTM Education B2B 122

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Processing.Please wait.

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GTM B2B Drivers/motivators Sports 131

Heinz Marketing

JUNE 30, 2021

Marketing Consultant at Heinz Marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal. What are the key foundational elements that need to be established for our go-to-market strategy to be successful?

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Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

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GTM B2B Conversion Objectives and Key Results 130

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Register and watch The MarTech Conference here.

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Sales Hacker

DECEMBER 20, 2023

What You Will Learn: What’s working and learnings for these go-to-market leaders. The questions that 50+ go-to-market leaders answer in this episode: What’s one tactic or strategy that’s working for you or the companies that you’re serving?

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GTM B2B CRM Go To Market 124

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. The good news?

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Go To Market GTM Objectives and Key Results Launch 52

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground.

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Go To Market GTM Profit margin Education 289

SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. What is Codeium and Windsurf?

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GTM Territory Pipeline Growth 99

Sales Hacker

FEBRUARY 13, 2024

Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

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GTM Go To Market Sales Pipeline 118

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. At a time when B2B pros are bombarded with so much noise, our content must be more personalized and creative than ever. What motivates them more than money? Get MarTech! In your inbox.

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GTM B2B Gaming Education 116

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

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GTM Drivers/motivators Legal Finance 109

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

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Sales Hacker

FEBRUARY 5, 2024

As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. He’s been a B2B leader in businesses from pre-revenue to $600MM. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities.

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Sales Hacker

AUGUST 17, 2023

Dave now runs Exit Five , The #1 community for B2B Marketers. The post GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer.

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GTM B2B Niche Growth 98

Sales Hacker

AUGUST 13, 2024

The importance of post-sale marketing and customer lifecycle management. Applying B2C marketing strategies to enhance B2B customer engagement and retention. Emerging B2B marketing trends, including SMS as a core communication channel.

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Martech

DECEMBER 1, 2022

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. Let’s take a look at two important steps to take when executing a successful ABM go-to-market strategy. Get MarTech!

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Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

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Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

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Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Our Sponsor Today’s episode is sponsored by DemandBase , Demandbase helps B2B companies hit their revenue goals using fewer resources.

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Sales Hacker

NOVEMBER 7, 2023

They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

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Sales Hacker

OCTOBER 31, 2023

She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company.

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Sales Hacker

MAY 14, 2024

Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. 46:33 – One thing that is working for Holly in go-to-market right now. Kearny and the UN.

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Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. 52:13 – One thing that is working for Noah Marks in go-to-market right now. 52:13 – One thing that is working for Noah Marks in go-to-market right now.

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GTM B2B Growth Strategize 125

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

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Sales Hacker

MARCH 26, 2024

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B

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Sales Hacker

JUNE 4, 2024

15:09) Convincing technical founders to value go-to-market expertise. (19:06) 53:27) One thing that is working for Robert in go-to-market right now. (53:27) One thing that is working for Robert in go-to-market right now. Highlights: (10:27) Robert’s background and early involvement in AI startups. (15:09)

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Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

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GTM X-functional Start-ups Campaign 75

Sales Hacker

JUNE 18, 2024

The evolution of content marketing from “clicks to conversations” Choosing people over product and finding passion in your work. Go-to-market tactics that are working for HubSpot, from chatbots to intent data. 9:45 – Is an MBA still relevant for today’s fast-changing market?

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