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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. B2B brands with lead generation goals also benefit from down-funnel performance. This frees your creative directors up for higher-function, strategic work.

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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

It’s highly strategic. The Content Marketing Institute and MarketingProfs estimate that 58% of B2B marketers plan to increase their content marketing budget over the next 12 months, which is up from 54% from the previous year. Many organizations rely on strategic upselling as a high-value revenue stream.

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Recruiting? Do You Know What You Are Looking For?

Partners in Excellence

But some of the things critical to putting high impact Competency Models in place, include: Cultural fit, behaviors, values, attitudes: Each of these is unique to the organization. Critical thinking/problem solving/curiosity are mandatory for complex B2B selling. If you want one, just reach out.

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

Forrester SiriusDecisions Summit is the must-attend experience for B2B sales , marketing and product innovators and trendsetters who drive growth in the most well-respected high-performing companies in the market today. B2B Demand Building Strategies 2020. (If the rumors are right, there will even be a virtual dance!).

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. From the bottom of our hearts, thank you for all you do.

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3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

The short answer is “yes,” and here’s why… B2B sales are usually one of 5 methods: DIY Self Service. With triggered messages, you can run high-impact campaigns such as: Event sign-ups. But you need to be strategic about how you use it. Contextual triggered message campaigns. Chat + Email campaigns. Solution selling.

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2020: Outreach’s Year in Review

Outreach

We also welcomed several strategic leadership hires across all of our offices. It’s designed to foster knowledge sharing, career development, and education for B2B sales professionals. Hired key leadership and doubled our workforce size. Outreach’s workforce continued to rapidly grow, doubling to more than 600 employees.

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