B2B customer journeys that begin at review sites are significantly shorter
Martech
JUNE 29, 2022
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey. ” Why we care.
Let's personalize your content