Martech

NOVEMBER 13, 2024

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. Why we care: B2B marketing is an interesting place right now.

B2B 121

B2B B2C Lead generation Prospecting 121

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Too much B2B marketing is diluted, repurposed offers.

Pipeline 114

Pipeline B2B Cross-sell Education 114

SaaStr

DECEMBER 28, 2024

Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year? They may also be able to deploy a similar amount on G2, Capterra and other lead-gen solutions. Upload your list of prospects, and at least retarget them on X, LinkedIn, Facebook, Google etc. Facebook Ads for most B2B? Do those, too.

B2B 104

B2B E-commerce B2C Niche 104

Hubspot

NOVEMBER 22, 2024

Boo, you were ghosted by a prospect you thought for sure would convert. You need a healthy pipeline of leads to meet those targets. That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. It's simple, (kinda) … The trick is to think like your prospects.

Lead generation 50

Lead generation B2B Sales Campaign 50

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. Make sure to: Use keyword lists wisely Add negative keywords like home or residential to filter out non-B2B searches. The key is strategic targeting.

B2B 87

B2B CTR Lead generation Sports 87

Sales Hacker

DECEMBER 21, 2020

Tips for B2B Lead Generation. Yes, internet lead generation strategy lists and tips are all convenient and fun. Going blindly into a random course of action is not likely to generate any real results. For the planning part, you’ll need to: Organize your lead data for analysis. Start with an analysis.

Lead generation 114

Lead generation B2B Niche Promote 114

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. You are planning a large marketing event for customers and prospects. Email: Business email address Sign me up!

B2B 108

B2B Promote Follow-up Lead generation 108

Sales Pop!

OCTOBER 18, 2021

We’ve broken them down by functionality: Lead generation tools ; Internal communication tools; Engagement and outreach; Analytics and automation tools; Document management; Marketing sales support. Lead Generation Tools. How do your salespeople collect data about potential leads and generate new ones?

Prospecting 242

Prospecting Price CRM Lead generation 242

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. We see fewer cold calls and more email and social media interactions with prospects. This lack of human connection can be harmful, especially in the B2B landscape. The Process.

Lead generation 124

Lead generation B2C B2B Cold Call 124

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers.

Inside sales 246

Inside sales B2B CRM Price 246

SaaStr

JUNE 24, 2025

We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. The latest from 2025 survey data by ICONIQ from 205 GTM executives across leading B2B SaaS companies The data tells a stark story. The message is clear: The Age of AI isn’t coming—it’s here.

GTM 77

GTM B2B SQL Quota 77

ClickFunnels

JUNE 24, 2021

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. And to get more sales, you need to get more leads. So how can you convert more potential customers into leads? That’s exactly what we are going to discuss today: What is sales prospecting? Table of Contents What Is a Sales Prospect?

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. Before you can get B2B buyers to purchase from you, you must get them to care. Before you can get B2B buyers to purchase from you, you must get them to care. Dig deeper: Humanizing B2B: The key to better customer experience 2.

B2B 116

B2B B2C Trust Lead generation 116

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Lead generation 130

Lead generation B2C B2B Contact 130

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally.

Cross-sell 123

Cross-sell Lead generation GTM Territory 123

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. Over 60% of marketers believe generating quality leads to be one of the biggest challenges they face. . A single best channel or method to generate leads doesn’t exist.

Lead generation 111

Lead generation B2B Referrals Networking 111

Martech

MARCH 25, 2025

However, this is the biggest issue I see with email newsletters both in my inbox and in my work with new clients, especially those in B2B. They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. They make versions for prospects and clients.

B2B 119

B2B Promote Click Through Rate Territory 119

Sales Hacker

NOVEMBER 22, 2019

Once considered innovative, account-based marketing (ABM) has become standard practice, a natural part of the B2B sales culture. As IDC research has shown, 90% of your prospective buyers are more likely to add your number to the no-call list than call you back. Your prospects also expect you to stand out. Use social media.

Lead generation 130

Lead generation Sales B2B Cross-sell 130

Sales Hacker

APRIL 14, 2020

Here are two other ways to organically connect with leads using LinkedIn Sales Navigator. We’ve all seen talk of the “new normal” floating around rapid-fire tweets, deep-dive B2B podcasts, and earnest LinkedIn posts. And one of them is sales and marketing having to hit the proverbial pause button on B2B events. Key Takeaways.

Lead generation 131

Lead generation Niche B2B Pitch 131

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation?

Lead generation 124

Lead generation Price Campaign Contact 124

Sales Hacker

JUNE 24, 2020

There is a simple three-step mantra to generating more leads on LinkedIn (or any social media for that matter). Most B2B buyers happen to be on LinkedIn, so that’s where we’ll focus today. But the truth of the matter is that only 1% of LinkedIn users post regularly , and B2B buyers are craving more content.

Lead generation 120

Lead generation Networking Up-sell B2B 120

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. With the help of this guide, you’ll discover exactly what lead generation is. You’ll be better equipped to implement a strong lead generation strategy within your business. Problems with lead generation.

Lead generation 98

Lead generation Prospecting Cold Call Sales 98

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Now is not the time to ignore what’s happening or reject clear trends and what they are leading us to. The time to adapt is now. What replaces it?

GTM 117

GTM B2B Education Consult 117

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. Not all leads are created equal.

CTR 86

CTR CRM Click Through Rate Lead generation 86

Salesforce

MARCH 15, 2024

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy?

Lead generation 115

Lead generation A/B testing Sales Promote 115

Martech

MARCH 11, 2025

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them. A new one is that familiarity with the browsed product leads them to discover and purchase a new item. Processing.

B2B 103

B2B A/B testing Prospecting Lead generation 103

criteria for success

OCTOBER 25, 2022

Mike is the CEO of Green Leads, LLC , a global provider of sales and marketing lead generation services. for prospecting, lead generation, and more. The latest trends in lead generation and buyer reachability. B2B Decision Labs. B2B Marketing Exchange. Utilizing A.I.

Lead generation 98

Lead generation Consult B2B Technology 98

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Everyone wants to believe it’s a science.

B2B 141

B2B Lead generation Education Follow-up 141

Search Engine Land

FEBRUARY 15, 2024

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. What is lead generation? Lead generation is the process of finding and learning about potential customers. Below is a summary of the insights she shared. CRM access.

Lead generation 113

Lead generation Campaign SQL CRM 113

SaaStr

JULY 7, 2025

Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Forget A-tier prospects. At SaaStr, we deliver S-tier leads—the elite decision makers who control enterprise budgets and drive industry innovation. ROI, $47 cost per qualified lead (vs. pic.twitter.com/8UDvVvMHPD — Jason ✨👾SaaStr.Ai✨

Pipeline 86

Pipeline CTR Contract Strategize 86

Lead Fuze

JUNE 28, 2021

What are Lead Generation Affiliate Programs. Lead generation affiliate programs are a type of affiliate marketing program where you, the publisher, or advertiser will make money from leads. Leads generated through these programs are generated through advertising or marketing. How does it work?

Lead generation 97

Lead generation E-commerce Commission Real Estate 97

Veloxy

FEBRUARY 12, 2025

The email tracking analytics send instant alerts when prospects interact with your communications. Outreach - Sales Engagement My experience evaluating sales productivity tools shows that Outreach really stands out because it makes prospecting work easier. month or $959.88/year year Advanced: $179.99/month month or $1,679.88/year

Product 130

Product CRM Price Objectives and Key Results 130

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” While the uninitiated might view LinkedIn as a networking site for those seeking jobs, seasoned sales pros are already finding that LinkedIn can drive revenue when used as a sales prospecting tool.

Closing 62

Closing B2B Sell Referrals 62

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Contradiction?

B2B 129

B2B Lead generation GTM Pipeline 129

Martech

JUNE 26, 2025

Why generic outreach fails in enterprise GTM According to the 2024 LinkedIn-Edelman B2B Thought Leadership Impact Report : 71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. It signals a lack of understanding, frustrates prospects and creates lasting friction.

GTM 105

GTM Strategize Pipeline Engineering 105