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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. The latest from 2025 survey data by ICONIQ from 205 GTM executives across leading B2B SaaS companies The data tells a stark story. Companies need to adjust their pipeline management, forecasting, and cash flow planning accordingly.

GTM 75
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Shift from Results to Metrics Most organizations focus on results – pushing for more deals, more pipeline, more revenue. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. percentage to goal, win rate, pipeline volume).

GTM 114
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The Ultimate Guide to Building a Lead List

Hubspot

After leads have been categorized, the process then involves creating and using these lists for lead management , and tracking to ensure they move efficiently through the sales pipeline. If you need more convincing, here are five advantages to creating and maintaining a B2B lead list: 1.

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How to Choose the Right Forecasting Technique [+ Expert Insight and Data]

Hubspot

In B2B, this often means combining hard numbers (like pipeline data) with qualitative inputs (like sales rep confidence levels). An analysis by Dgtl Infra found that when they used integrated forecasts (combining sales data, usage metrics, and market trends), they closed 31% more revenue than those relying on pipeline data alone.

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5 different paths to launch AI agents (with examples)

Sales Hacker

Wrap an agent around an existing workflow If your team already has some structure (regular pipeline reviews, onboarding processes, forecast prep, etc.) Build a custom GPT copilot If you’re juggling things like hiring, pipeline recaps, creating investor or board updates and it all lives in your head (or in GSheets, Notion, etc.)

Launch 83
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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. BDRs are the front line of the sales team, ensuring the pipeline remains full. Learn more What you’ll learn: What are sales terms?

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! Data analysts will shift from writing SQL to providing semantic context.