SaaStr

MAY 26, 2025

“What are the biggest challenges Company X is facing right now? ” Why This Approach is Pure Gold for B2B Sales Authenticity Through Transparency : When you’re using AI to research their challenges in real-time, and your solution naturally emerges as a fit, that’s not scriptedthat’s authentic.

X-functional

Heinz Marketing

JULY 22, 2025

X revenue), convert with known rates, and reverse-engineer needed funnel volume. Why this Matters This isn’t just about delivering numbers—it’s about elevating the role of marketing as a revenue-responsible function with a true seat at the table. This bottoms-up approach gives your CFO a transparent, data-rooted forecast.

SQL

Martech

JANUARY 19, 2025

Normally I would suggest that TikToks loss is Metas gain but the combination of scaled back creator programs, constantly shifting algorithms and shuttered moderation functions make it increasingly unlikely IG, FB and WhatsApp will be a safe harbor for creators and their audiences.

X-functional

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM

Sales Hacker

JULY 1, 2025

With a background in investment banking and venture capital, Austin brings a uniquely analytical and first-principles mindset to modern B2B growth. B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Sophie Buonassisi: Very cool.

GTM

Sales Hacker

JUNE 24, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. It is a very distributed industry and we function as the backbone operating system for how they [00:07:00] operate. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM

SaaStr

JUNE 9, 2025

Classic sticky B2B customer. This is stealth AI churn, and it’s coming for every B2B category. Stealth churn is insidious: Leading indicators lag : Usage drops months before renewal impact shows up Expansion dies first : Why upgrade when you need less functionality? Take Canva. Love the product.

Customers

SaaStr

JUNE 12, 2025

ChatGPT as the Universal Control Plane: Why Every B2B App is About to Become a Backend Service I haven’t logged into our CRM in 15+ years. Or less technically, that’s ChatGPT beginning to become the front end for all B2B services. The New B2B Operating System? Not my thing. Never will be. And remaking them in the process.

B2B

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS. GTM Fund is an early stage B2B SaaS venture firm, and GTMnow is its media brand.

GTM

Sales Hacker

AUGUST 5, 2025

But to answer your question, I’ve always seen growth as a systems function. So I’ve always seen growth as a function that connects the dots and owns business outcomes, and then uses all the levers at your disposal to generate outcome. AI SDR agents are changing the future of sales. I actually fell into growth by chance.

GTM

Sales Hacker

MAY 20, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner. Are you scaling the team across other functions?

GTM

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. And when you think about that role, it’s cross functional. I’m getting a little out there, but it’s in charge of its function. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork.

GTM

Sales Hacker

JULY 8, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. Frankly, that should just be core functionality of Salesforce. They, they’re was just like.

GTM

SaaStr

JULY 25, 2025

If you follow us on X or LinkedIn, you may have seen we’re deep into vibe coding. Specifically, trying to build basic B2B apps — for real — using the leading vibe coding platforms like Loveable, Replit, Bolt.new, etc. Functions get refactored. These platforms are very cool, but super quirky. You fix it.

X-functional

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. That’s 10x growth in less than 18 months—making Replit one of the fastest B2B scale stories in recent history.

X-functional

Sales Hacker

MAY 27, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. A buyer has more power than they’ve ever had.

GTM

Martech

JUNE 30, 2025

Example : Tell AI what you need, “I’m looking for a CDP for a mid-sized B2B company with a budget of $X.” Dig deeper: Why the future of marketing depends on a smarter MOps function Email: See terms. You can provide it with your parameters (e.g.,

X-functional

Sales Hacker

APRIL 22, 2025

Then being able to see the vision of like, oh my gosh, I didn’t even think I could use AI to do X, Y, Z. use cases, whether or not it’s for a function, it’s for a vertical. Productivity and efficiency and like, I wanna be better at my job, or I wanna be better at X, y, z, like the gym effect as we were calling it.

GTM

Sales Hacker

FEBRUARY 25, 2025

And if you’re a B2B, you know, as a business leader myself. Look at your top, you know, X number of deals, uh, if you have 20, 20, 25, you know, if you’re a little larger, you know, your top hundred deals, right. It’s like, oh my gosh, we just acquired x company. A problem statement that’s large enough.

GTM

SaaStr

JULY 12, 2025

Many on X claim they could vibe cobe tons of their stack themselves now. ” This isn’t about replacing core business functions. And I’m also going to keep happily paying $20 a month for the best B2B apps. That I could never vibe code myself for $240 ($20 x 12). Replit, and I’m only 10% done. Still buying.

X-functional

Sales Hacker

APRIL 15, 2025

13:55 The Problem with ‘playing it safe’ in B2B marketing. And really the goal is just to reach as many marketers, entrepreneurs, founders, who want to learn about taking the boring out of B2B marketing. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B Udi Ledergor: Yes. Udi Ledergor: Right.

GTM

ConversionXL

MARCH 13, 2019

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

B2B

Partners in Excellence

JULY 15, 2015

It’s brilliant in it’s simplicity and is a great starting point to look at the challenges of B2B Decision-making. ” It’s easy to understand this in the context of individual or personal purchases, but too often overlooked in B2B sales. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B

Heinz Marketing

NOVEMBER 16, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Boost productivity across teams by helping them access the business data they need to work better cross-functionally.

B2B

Sales Hacker

MARCH 22, 2018

In this article, I will summarize what I’ve learned about B2B sales outsourcing. Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g. This is the most outsourced sales function.

B2B

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. The journey covers three stages.

B2B

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Position Based.

B2B

Heinz Marketing

FEBRUARY 26, 2021

Mapping a B2B buying committee is no easy feat. Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. But, B2B marketing principles can also apply to B2G , a.k.a. By Lauren Dichter , Marketing Consultant at Heinz Marketing.

Government

SalesHandy

JUNE 29, 2021

Which is why you need a well thought out B2B Sales strategy in place. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. What is B2B Sales? B2B Sales Principles. selling products to other businesses).

B2B

Martech

NOVEMBER 9, 2023

For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1). You can often find solid regional vendors and functionally specialized vendors. B2B attribution. You may seek a similar set of functionality, but there are always differences in how you will deploy that functionality.

X-functional

Search Engine Land

JUNE 2, 2023

In this article, we’ll walk through steps you can take to reverse organic traffic drops or get your B2B site growing again if traffic has flattened. Recurring reports If you put out an industry survey or “State of X” style report, those are often assets that can take a hit with time. Get the daily newsletter search marketers rely on.

B2B

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. Related article: The B2B Sales Process – Explained Step By Step. Finally, the last reason as to why coaching for sales performance should be a priority function, is because it reframes their relationship with selling. Coaching For Sales Performance Reason #1 – Alignment.

X-functional

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. That’s plenty, but far from all.

X-functional